Brand Finance Lanka releases annual index of Most Valuable Brands

Wednesday, 19 May 2021 00:22 - - {{hitsCtrl.values.hits}}

Sri Lanka’s 100 Most Valuable Brands increased in value by a marginal 2.6%
Increased value is still below value recorded in 2019
Dialog maintained No. 1 position for third consecutive year
Full results are in LMD’s Brands Annual 2021, releasing this week

Brand Finance Lanka MD Ruchi Gunewardene

Brand Finance Lanka, the pioneering brand valuation and strategy firm, has released its 18th annual review of Sri Lanka’s Most Valuable Brands.

Sri Lanka’s consumer purchasing power has been impacted due to the economic fallout: first, of the Easter Sunday attacks, and, following that, of COVID-19.

Brand Finance Lanka Managing Director Ruchi Gunewardene said: “Even though we saw a brand value increase of just 2.6% this year, it is only marginal, and we have a long way to go before we can get back to the 2019 base and begin to grow again.”

Dialog retained its Most Valuable Brand position for the third consecutive year, standing just ahead of Bank of Ceylon.

Sri Lanka’s Most Valuable and strongest brands are based on consumer behaviour and financial metrics, derived through a bespoke market research study and publicly available financial information of listed companies.

This comprehensive annual review across all listed consumer products and service brands is published in LMD’s Brands Annual 2021, to be released this week.