Thursday, 17 October 2013 00:00
Unveils one stop shop online portal for customer needs
Union Assurance (UA) launched an online portal where customers are able to access for most of their insurance needs at the click of a button. The portal is currently accessible to all existing Life insurance policy holders for an array of personalised services available to them.
Services include, viewing policy details, such as the cover amounts, paid premium details, claim history and fund balances. Customers can also pay their premiums online, and the portal can be accessed from the company website www.unionassurance.com.
“The new Life customer portal is introduced to provide the utmost convenience to our customers,” said General Manager Life Jayaseeli Dissanayake. “We want to keep the customer aware of what he or she has invested in and be transparent in providing all information on the insurance solution at the customer’s wish,” she added.
A user friendly interface allows customers to update their personal profiles and contact details when required. An email-based ‘refer a friend’ system is also available for users to share their experiences.
More importantly, the new UA customer portal enables the policy owner to intimate a claim and this will help faster claim settlement. “I’m pleased to introduce the new customer portal, which will revolutionise the way Sri Lankans view insurance. The usual tedious process can now to be initiated, managed and completed at the customer’s fingertips. We feel that more and more Sri Lankans are online, are tech-savvy and are getting used to accessing services online and we wish to use it to our advantage. And being a technologically forward company helps us immensely,” said Union Assurance General Manager IT Ruwan Bakmedeniya.
UA strives to stay technologically-forward by initiatives such as equipping its top Personal Financial Advisors (PFA) with laptops and tabs. A recently introduced Digital Advisor Toolkit (DAT) system acts as a tri-lingual application compatible for all devices- to make the purchase of insurance services quick and convenient for both the advisor as well as the customer. Such initiatives are developed to assist the field force, who are able to propose different insurance solutions and covers to their customers instantly, while the technology serves as a catalyst to provide a richer customer experience.
This also increases productivity, enabling the company to have a footprint in geographies usually untapped. UA consistently benchmarks itself among the best to be on par with modern digital initiatives to improve the efficiency of the organisation as a whole. The company has been recognised for these implemented technologies, such as being awarded the Best Insurer Technology award at the Asia Technology Awards conducted by the Asia Insurance Review in 2012.
UA sustained its growth momentum in both turnover and profits during the first half of 2013, reporting a growth rate of 10% in combined gross written premium and 21% growth in profit after tax compared to the same period of the previous year.
UA was recently recognised as a Great Place to Work via a survey conducted by the Great Place to Work® Institute in partnership with LMD and the Ceylon Chamber of Commerce for its effort supports this with a companywide learning culture and collective vision to be the most sought after provider of insurance solutions.
While completing 25 years of unwavering operations, the company is anchored by a team of experienced and dynamic professionals, a strong capital base and reinsurance partnerships with highly rated global reinsurers.
The Union Assurance brand is positioned on the promise of “trust” and strives to deliver this promise by being transparent, convenient and respectful when dealing with all stakeholders over the last 25 years.