The Bank is promoting the #GlobalGoals to clients and staff
Standard Chartered Bank has launched extensive multi-channel communications to its 86,000 employees and millions of clients to spread the word about the Global Goals for Sustainable Development.
The Bank is one of the Founding Partners of Project Everyone, which aims to raise awareness of the Goals, reaching seven billion people in seven days. This burst of activity is designed to highlight the Goals during this period and beyond.
Standard Chartered will be activating the campaign by utilising its branch network, online banking platforms, ATMs, paid media channels and social media channels to reach employees and clients across the world. A specially designed microsite will take the campaign from awareness to engagement, encouraging staff and clients to vote for the Goal which matters to them most.
In Sri Lanka, cricket icon Mahela Jayawardena took up the dizzy goals challenge and supported the Global Goals numbers 4 and 16. He also challenged Andrew Flintoff, Virat Kohli and Chris Gayle to take up the challenge and raise awareness for the new sustainability development goals.
The Bank will also be challenging staff to undertake additional volunteering to support community investment programs. Bank employees have already been supporting the Radio Everyone recordings and creating their own dance videos to celebrate the Goals.
The Bank is leveraging its sponsorship of Liverpool Football Club to reach an even greater audience. Liverpool FC will raise awareness by swapping the Standard Chartered logo on their shirts for the Global Goals logo for the match on 26 September against Aston Villa FC. Liverpool FC players have been supporting Project Everyone by participating in Radio Everyone recordings and the World’s Largest Lesson, and filming their own Dizzy Goals.
The Club also welcomed Mekfah, a boy from the inner-city slums of Bangkok, who was given the opportunity to attend a match in Kuala Lumpur and lead the players out onto the pitch as team mascot. His visit was captured in a powerful film which explores how the Global Goals will tackle inequality and poverty.
Sir John Peace, Chairman of Standard Chartered plc, said, “As a Bank, we often talk about the importance of being ‘Here for good’. This is not just a brand promise, it is an ethos that we try to live by every day. When we were presented with the opportunity to leverage our global network and our partnership with Liverpool Football Club to make sure that everyone knows about the Global Goals, we recognised this as an incredible opportunity to drive real change and improve the lives of people across the world. We are proud to support this campaign.”
Mark Devadason, Global Head of Sustainability, Standard Chartered Bank, said, “The Global Goals offer a unique chance to collaborate with other world leading brands and organisations, putting into practice Goal 17 which aims to revitalise the global partnership for sustainable development. With stronger and closer links between government, civil society and the private sector, we can effect tangible and positive change.”
Richard Curtis, founder of Project Everyone, said, “The Millennium Development Goals halved extreme poverty across the world. The new Global Goals for Sustainable Development give us the opportunity to end it for good. There’s no point in going half way. By making the Global Goals famous we can give them their best chance of working around the world - and help make us the first generation to end extreme poverty, the most determined generation in history to end injustice and inequality, and the last generation to be threatened by climate change.”