Softlogic Finance opens Metro Branch in Colombo 3

Wednesday, 4 May 2011 00:00 -     - {{hitsCtrl.values.hits}}

On the back of an unprecedented portfolio growth during the last year, Softlogic Finance PLC recently opened a Metro branch in Colombo 3, promising to take its service promise, aptly named ‘the winning angle,’ to new levels.

The Metro Branch, housed in a modern, self-contained multi-level office tower, was opened on 28 April at No. 315, R.A. De Mel Mawatha, Colombo 3.

The company, previously known as Capital Reach Leasing and flying the flag of the powerful Softlogic Group since its acquisition last year, has seen a remarkable transformation as is evident from its performance this year and now stands well-poised to deliver the next success story on the cutting-edge of finance.

“Our aim is to create a winning proposition in the field of Financial Services as well, and to that end, have put together a team of people and resources, that are set to deliver the next paradigm shift in the field of finance,” said Ashok Pathirage, Chairman of Softlogic Finance and Softlogic Group Companies, addressing the invitees at the Metro Branch opening ceremony.  

He added: “This new branch in Colombo 3 will help us reach out to more customers in Colombo, and will offer the full range of services. Convenience and benchmark service standards are the fundamental elements that drive us. Our product offering currently comprise of leasing, hire-purchase, fixed deposits, savings accounts, business loans and personal finance and gold loans. We now have nine branches in provincial towns around the country, and we are looking at expanding our network that will include our presence in the northern and eastern arenas.”

Softlogic Finance is backed by the support of its holding company, the Softlogic Group, one of Sri Lanka’s fastest-growing conglomerates. The involvement of this dynamic retail group has brought a powerful dimension to Softlogic Finance that will work in tandem with the Group, ramping up its presence in the consumer lifestyle arena. Softlogic Group has today expanded into a highly diversified group of companies with over 4,800 employees and an annual turnover that exceeds Rs 16 Billion.

With the Group having its foundations in the IT field, the company is leveraging technology to present a competitively-priced collection of financial products and services to its customers.

A foothold in the financial industry adds a new facet to the group’s portfolio and the entry of the group into the financial services sector is the ideal strategic fit in offering the retail and SME customer both personal and business financial solutions through the Softlogic Finance branch network, as well as the Softlogic stores that will soon expand islandwide.