Softlogic Finance launches ‘Premium’

Softlogic Finance announced the launch of its special proposition to its top end customers titled ‘Premium’, a relationship package that combines exclusive financial services, investments and a host of other financial privileges with the highest level of personalised service and value, specially designed to recognise and reward the relationship that the top-end customers of Softlogic Finance maintain with the company.

Heralded as the first initiative of its kind in the non-banking financial services sector, Softlogic Finance Premium is a financial services package for those who have reached the summit of success and who therefore will be treated with special care. Softlogic Finance understands and prioritises their financial services requirements whilst acknowledging the need for exclusivity that is delivered by combining absolute professionalism and highly personalised, superior and reliable customer service.

‘Premium’ customers will enjoy a whole host of privileges and benefits that are brought to them courtesy of the different diversified sectors of the rapidly expanding Softlogic Group. The ‘Premium’ experience starts off with one-on-one relationship management, where customers will receive personalised, undivided attention from a dedicated relationship manager, who will deliver customised financial solutions to cater to all unique needs. The ‘Premium’ proposition will initially be available at Softlogic Finance’s metro branch and subsequently will be made available through the entire branch network of the company.

In addition to receiving exceptional service levels for their financial transactions with Softlogic Finance, ‘Premium’ customers will also benefit from the protection solutions that are available through the Softlogic Group as each customer will receive insurance protection with a personal accident cover of Rs. 1 million, each provided through Asian Alliance Insurance, the insurance arm of the group.

The benefits continue through the retail sector of Softlogic, agents for Panasonic and Samsung home appliances, with over 150 stores all over the country. ‘Premium’ customers will have the opportunity of winning LED television sets, refrigerators, washing machines and other fabulous gifts as their names would be included in a raffle draw that will be conducted on a quarterly basis.

Asiri Hospitals, comprising the healthcare sector of the Softlogic Group will provide ‘Premium’ customers with membership to ’Amazing Care’, which will enable them to access priority service and special discounts at the hospitals. Overall, ‘Premium’ brought about by Softlogic Finance is set to gain iconic status in the industry with its carefully thought out customer proposition ‘Specially for You’ that invites customers to a rewarding and special experience with the Softlogic Group.

Softlogic Finance, with an asset base that exceeds Rs. 12 billion, provides finance leasing and hire purchase facilities and accepts fixed deposits and savings, personal finance, business finance and gold loans through a network of 17 branches that are located all round Sri Lanka, supplemented with 24 gold loan centres and marketing offices in Softlogic retail showrooms.

The company recently signed a US$ 10 million Facility with the Dutch Development Bank FMO and is only the third non-banking financial Institution in the country to attract foreign funding.   Softlogic Finance is part of the Softlogic Group, one of Sri Lanka’s most diversified and fastest-growing conglomerates, with interests in healthcare, retail, ICT, leisure, automobiles and financial services. Softlogic Finance has been rated BBB-/P3 rating from RAM Ratings with a stable outlook.

Softlogic Finance is a licensed finance company under the Finance Business Act No. 42 of 2011 and is also a specialised leasing company licensed by the Central Bank of Sri Lanka under the Finance Leasing Act No. 56 of 2000. Further, the company became a public listed company by way of offer for sale of shares in December 2008.