Softlogic Finance celebrates Avurudu with gift bonanza for new FDs

Stepping in to celebrate the Sinhala and Tamil New Year, Softlogic Finance PLC is giving away a host of gift items adding to the festivities and traditions carried out at households during the Aluth Avurudda.

Fixed Deposits placed during the month of April will be rewarded according to the value with gifts on offer, ranging from handy clocks and torches to valuable mobile phones and rice cookers and home electronic appliances like grinders, standing fans and electric kettles.

“It is our way of celebrating Avurudu while allowing new investors and existing customers to benefit from the high interest rate of 15.5% per annum now on offer for Fixed Deposits of one year or more,” stated Director/CEO Mayura Fernando. Starting from deposits of Rs. 100,000 the gifts are distributed across four tiers; the highest being for investments of Rs. 1,000,000 and above. As a unique proposition, customers can choose among the gifts available at each level, allowing them to walk away with the item most preferred by them.  

The emerging financial player is backed by parent group Softlogic Holdings; with its interests in some of Sri Lanka’s highest growth sectors, the group consists of numerous ventures in areas ranging from leisure, healthcare, retails, insurance and apparels. “Customers will be delighted to hear about the Avurudu bonanza which is backed by the group strength in the retail sector with a one year warranty from Softlogic,” stated Fernando.  

Enjoying a successful 2012 so far, Softlogic Finance has been expanding strategically to accommodate increased customer demands. Recent branch openings include Kadawatha, Nawala, Kurunegala and Jaffna whereby the company’s unique service of customised financial solutions are being deployed.

Classified as a Large Registered Finance Company by the Central Bank of Sri Lanka, the Softlogic Finance portfolio is spearheaded by its benefit-heavy fixed deposits and supported by easy leasing facilities for vehicles and equipment, hire purchase, business and personal loans and gold loans. With its customer-specific ethics, the company specialises in customised solutions which meet with the individual requirements of household, corporate and SME investors, aiming to find the strategic fit for each.