Seylan launches ‘Thagi Pita Thagi’ with mega benefits on offer

Re-invigourates total concept of banking rewards schemes in Sri Lanka with a truly unique proposition

Seylan Bank on Monday re-invigourated the concept of banking rewards schemes in Sri Lanka with the launch of its mega Seylan Thagi Pita Thagi rewards scheme, a one-of-a-kind rewards scheme that offers dual benefits and reward structures.

Acclaimed as the most innovative rewards scheme in contemporary banking history in Sri Lanka, Seylan Thagi Pita Thagi has one of the most unique prize schemes offered by any Bank and is linked to eight of Seylan’s banking products. The eight products are Seylan Sure (personal savings and current accounts), Tikiri Plus (minor savings accounts), Fixed Deposits, NRFC (savings and fixed deposits), Cool Cash (youth accounts), Pawning, Credit Cards and Debit Cards, most of which have their own inbuilt rewards and benefit schemes.

As its name suggests, Seylan Thagi Pita Thagi goes several steps further and offers gifts over and above the customary gifts on offer, thus taking the concept of rewards to a totally different platform.

The overall winner selected from the grand draw at the end of the six-month promotion wins a super luxury house worth Rs. 15 Million. Meanwhile, the ten winners selected from the six monthly draws win from among Rs. 1 million, motor bikes, LCD TVs, refrigerators, home entertainment systems, sofa sets, lap tops, fully automatic washing machines, four burner gas cookers and gold sovereigns each month. With the highest number of qualifying products ever, Seylan Thagi Pita Thagi also has 20 guaranteed monthly consolation winners (branch wise) in addition to the other lucky monthly winners.

Operative from 24 October 2011 to 30 April 2012, ‘Seylan Thagi Pita Thagi’ will have six monthly draws at the end of each month commencing November 2011 until May 2012.                                            

Says Seylan Bank Chairman Eastman Narangoda said: “Seylan Thagi Pita Thagi re-juvenates the traditional concept of banking and thereby brings a whole new paradigm into play. This is possibly one of the most exciting rewards schemes in recent times and offers existing and new customers great chances of winning through different banking products.

Needless to say this is yet another demonstration of our commitment to the general public of Sri Lanka…To constantly innovate new products and reward our customers, offering them nothing but the best, at all times.” As a headline making precursor to the launch of Seylan Thagi Pita Thagi, Seylan Bank last weekend had helicopter drops over different areas of the country and a massive door-to-door campaign through which Rs. 1 million was on offer to the Sri Lankan public.  This was once again lauded as an endeavour hitherto not seen in Sri Lanka’s banking and financial services industry and came in for great praise from the general public across all walks of life.

Seylan Bank’s General Manager/CEO Kapila Ariyaratne said: “This promotion is yet another example of our commitment to constantly deliver greater value to our customers by focusing on more innovative value propositions. We are extremely confident that this new rewards scheme will soon become one of the most popular and sought after propositions in the financial services industry. As the Bank with a Heart, we’re fully committed to serve our thousands of customers across Sri Lanka and we invite all Sri Lankans to be a part of the ever growing Seylan family.” Riding on its all-time high, Seylan is geared to further consolidate the much-envied position it commands as one of Sri Lanka’s top ranking brands. It was recently featured in the ‘Top 20 Business Entities’ by Business Today and was upgraded by Fitch Ratings to ‘A-(lka)’. The Bank has made great progress and will continue to maintain the momentum and propel Seylan Bank forward to even greater levels of success.