Seylan Bank staff engages in a country-wide door-to-door savings promo campaign
Thursday, 7 November 2013 00:00
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Over 3000 staff members from Seylan Bank’s 150 branches all over Sri Lanka will embark on a massive door-to-door campaign on Saturday 9 November with the primary objective of further promoting the savings habit among the general public of Sri Lanka by improving the awareness of two of their key savings products that have been recently relaunched with a host of new features and benefits.
This promotion will see the entire Seylan team taking to the streets to interact with the public and is expected to touch a vast majority of people from all walks of life, across all geographical and ethnic boundaries.
Seylan Bank’s senior management will join hands with the rest of the staff to personally explain the features of these new products and convince the general public of Sri Lanka about the critical importance of prudent savings as a cushion for the uncertainties of the future, as well as for future prosperity.
Seylan Bank General Manager/CEO Kapila Ariyaratne said: “We are excited to embark on this project, which brings us in close contact with our clients, both current and potential, at their own doorsteps. In addition to all the excitement that the event will create, we hope to encourage savings through the unique and innovative products that have been bundled up with a host of features, gifts and benefits to suit the needs of the discerning savers.
“At a time of unprecedented growth in our country, engendering the savings habit will not only bring prosperity and security to the savers but will also boost the economic growth of our country. We have, through Tikiri and Seylan Sure, created a package that will suit the requirement of savers of every age category while ensuring that the benefits are relevant and value adding.”
21 years of minor savings
Seylan Bank actively promotes the savings habit among all Sri Lankans with two of its key products – ‘Seylan Tikiri’ and ‘Seylan SURE’.
Seylan Tikiri, Sri Lanka’s favourite minor savings account celebrated its 21st anniversary this year with a brand new look and a world of benefits on offer. Launched in 1992, it was the first-ever minor savings account in Sri Lanka to introduce a gift scheme. With consistent savings being the major drive, Seylan Tikiri soon embraced thousands of children from all parts of Sri Lanka and rapidly grew to become a popular household name.
This is by far the most interactive and rewarding minors’ savings account scheme in Sri Lanka today. Seylan Tikiri has evolved and now embraces the next generation of little ones to see them through to adulthood. Today, 21 years down the line, after the launch of Tikiri, with hundreds of thousands of junior savers across the country, Seylan Tikiri is proud to give the lead and usher in a generation of savings-oriented adults for a more prosperous tomorrow.
As its name rightly suggests, Seylan SURE is a specially crafted scheme which brings gifts and cash rewards to all current and normal savings (both individual and joint) account holders who maintain a minimum balance of Rs. 20,000 with the bank. Benefits of Seylan SURE focus on four important areas of one’s life marriage, the birth of a child, attaining of senior citizen status and financial assistance in case of surgery.
All qualifying account holders will receive special cash rewards at marriage and on the birth of a child. It goes a step further and gives account holders a cash grant when they have to undergo surgery (cataract operations included) at a private or government hospital. This facility is also extended to the account holder’s immediate family members. Furthermore, all senior citizens account holders will be rewarded on their 60th birthday or any birthday after that on a one-time basis.
Ariyaratne further stated that it was significant that this campaign takes place almost hot on the heels of World Thrift Day which is observed on 31 October every year.
“Thrift Day is a universal reminder of the importance of consistently saving, not only as a safety net but also as a future investment. This is a day devoted to the promotion of the savings habit all over the world. All of us at Seylan Bank are proud to celebrate and promote it in a meaningful manner,” Ariyaratne concluded.
