PLC valued at 17th among the ‘Top 20 Most Valuable Brands’

Thursday, 2 May 2013 00:00 -     - {{hitsCtrl.values.hits}}

People’s Leasing & Finance PLC (PLC) has been rated at the 17th position among the ‘Top 20 Most Valuable Brands’. The rating was revealed as an outcome of the research study in the fifth annual brand valuation edition released by Brand Finance.

PLC brand was rated AA- and valued at Rs. 4,265 million compared to Rs. 3,015 million in the previous year under the Financial Services (Leasing) sector. The PLC brand is the top brand with AA- rating in the non banking financial services sector while the second slot in the banking segment has been taken by the parent, People’s Bank with a brand value of Rs. 19 billion.

Also important to note is the steady increase in rating in just four years from 2009 to 2013. The Brands Annual 2013 is published by Media Services Ltd. and lists and profiles Sri Lanka’s leading brands. Brands Annual is arguably the most comprehensive analysis of brands in this country – the rankings and analyses are compiled by Brand Finance Lanka.

Founded in 1995, PLC is Sri Lanka’s unshakable leader in the leasing sector. In the past 16 years, People’s Leasing has built an extraordinary tradition of excellence in all spheres of leasing and is now the established market leader. PLC’s customers range from individuals to SMEs to blue chip companies in every corner of the island.

The company has contributed immensely to the country’s economic growth and the quality of life of millions of Sri Lankans. The People’s Leasing Group has diversified to include five subsidiaries, united under the PLC brand. Customers can now obtain insurance, finance, microfinance and fleet management services under one roof.

PLC’s user-friendly product range, nationwide outreach and strong foundation of talented management and staff have made the company immensely profitable. The company is now a major contributor to the success of its parent, People’s Bank. As a subsidiary of People’s Bank, the group enjoys the strength and recognition of its parent and the flexibility of the private sector.

PLC currently holds a stable outlook with international and local ratings. Ratings as of now stands at Fitch Ratings International (‘B+’ Rating); Standard & Poor’s (‘B+/B’ Rating) and Fitch Lanka ‘AA-(lka)’.