Over 100 Union Assurance sales professionals awarded by LIMRA

In an endeavour to promote professionalism in Life insurance, Union Assurance PLC (UA) recently held the LIMRA International Awards forum for the 10th consecutive year. It was an opportunity to recognise UA’s advisors and leaders for their outstanding performance in productivity, excellence in team management and celebrate business growth.

118 LIMRA awards were handed to UA staff in the presence of LIMRA and LOMA Global Managing Director for South Asia Region Khor Han Heng and the Senior Management team of UA. LIMRA awards aim to recognise internationally qualified financial advisers and agency leaders for their achievements. The three prestigious LIMRA awards were International Award for Productivity (IAP), International Quality Award (IAQ) and International Quality Management Award (IQMA).  

“Aligning ourselves with an international association with almost 100 years of industry experience and developing our team through LIMRA’s training and best practices encourages our people to be the best in the business, maintaining professionalism and excel to greater heights,” said Dirk Pereira – CEO of Union Assurance PLC.

LIMRA International (Life insurance and marketing research association) is a worldwide association of insurance and financial services companies, established to help its members improve their marketing and distribution effectiveness.

LIMRA helps over 850 insurance and financial services companies in more than 70 countries. With nearly 100 years of industry experience, LIMRA’s members such as UA work towards improving performance and distribution productivity, benchmarking competition and assess, train and manage productive sales forces.

Pereira added: “As consumers perceive Life insurance as a complex solution, it is the duty of the agent to give professional advice guiding and simplifying the buying process. UA believes in respecting and responding to individual customer needs and encourages the sales staff to pursue international recognition and provide a superior customer experience.”

UA operates on the platform of trust which is driven through transparency, convenience and respectfulness to all stakeholders. Having created an inspiring work environment, employee development is a priority for UA, as it believes in fostering a conducive and engaging workplace.