NTB takes 365-day banking to the city of gems

Friday, 21 October 2011 03:00 - - {{hitsCtrl.values.hits}}

Nations Trust Bank (NTB) yesterday introduced its banking expertise to the town of Ratnapura.

Known as the “city of gems,” Ratnapura situated in the south-western part of Sri Lanka, is the centre of a long-established industry of precious stone mining which includes rubies, sapphires, and other world renowned gems. Apart from being known for gem mining, this town is also popular for rice and fruit cultivation with large plantations of tea and rubber.

The new branch is based on the banks standard design concept offering the ultimate in banking standards coupled with unprecedented customer service. Located at 189, Main Street, Ratnapura, this branch will offer the people of Ratnapura the opportunity to experience 365 Day banking and extended banking hours and hence greater convenience.

Nations Trust Bank’s entry to Ratnapura demonstrates the continued commitment and confidence as a key player in the financial services industry. The Bank has been in operations for over a decade now and has grown into a force to be reckoned with offering a diversity of products and services which has enriched its position in the market. The suite of product offerings include Private Banking and Inner Circle Membership, Platinum and Gold membership for SME customers, Personal Banking Centres at selected Keells Supermarkets, a 24 hour Customer Contact Centre and the American Express Card Franchise. These products and services have helped to win over and maintain a strong and loyal customer base in a short period of time. Commenting at the opening Director/CEO Saliya Rajakaruna said: “The year 2011 is a year of expansion and Nations Trust Bank will continue to grow in a number of geographies across the country. The opening of this branch in Ratnapura adds to our vision of offering customised financial solutions to a larger population in the future.” With a continuous growth in its branch network Nations Trust Bank offers a wide range of personal banking products from traditional to innovative products such as the Personal and Kidz Investment Planner, Pawning Facilities, Leasing, Factoring and the Bank-at-your-doorstep service.

Apart from providing Personal Financial solutions to the individual customers, Nations Trust Bank also provides a wide range of customised propositions to Small and Medium Entrepreneurs (SME) including Working Capital Finance and Business Expansion Finance.

Commenting on this 46th branch opening, DGM Retail & SME Banking Keshini Jayawardena said: “We have always put our customers at the forefront of our business, constantly improving our product and service propositions, delivery channels and processes to cater to their changing needs. We hope that the people of Ratnapura will take advantage of the financial solutions we have on offer and enter into a growing partnership with the bank.” Nations Trust Bank PLC is one of the fastest growing banks in Sri Lanka today. Its’ market positioning of being the benchmark of convenience is now ably supported by a host of financial products and services to a wide customer segment. The bank now has 46 branches, seven Personal Banking Centres and is the sole issuer and acquirer for American Express cards in Sri Lanka.