NDB committed to bring success to women entrepreneurs

Tuesday, 23 May 2017 00:14 - - {{hitsCtrl.values.hits}}

“When sleeping women wake, mountains move.” This famous Chinese proverb is starting to become more and more relevant in today’s context, in an era where the role of women has become ever more essential in the development of economies across the world. They are seen as a key contributor in decision-making and are actively making their presence felt in the entrepreneurial world.

Microfinance services have become an important tool as they start contributing to the economy by providing support to uplift and encourage people, especially women. Over the years many organisations have worked towards empowering women and have seen positive growth in their skills through the support of microfinance in most parts of the country. Currently women are recognised as a vital catalyst in economic rejuvenation, especially in developing countries. Thus NDB takes every effort to provide constant encouragement and propel financial guidance for Sri Lankan women with a determination to grow in their life.

With this objective in mind, NDB recently held its third consecutive workshop on Empowerment of Small-Scale Women Entrepreneurs in Matale. The program was aimed at empowering women in the area to participate fully in building financial stability. The objective was to ensure the inclusion of women’s talents, skills and energies in developing a sustainable livelihood for their families and communities.

This program was initiated by the NDB Microfinance Unit and NDB Matale branch. NDB makes every effort to see micro level entrepreneurs get to the next level and this was one initiative to help them do so.

A special guest at this workshop was Srimathi Sandya, the proprietor of Neat Fashion Kandy, who started off at the micro level. In her speech she spoke of her path to success and shared her experiences of being a female entrepreneur.

“As women we must learn how to be determined and not let problems let you down. To be successful in any business one must never compromise on quality and keep developing what you do.”

NDB Micro Finance Officer Shalika Priyangani in her presentation discussed how to improve knowledge on financial information and financial security. “The problem starts when you don’t know what happens to the money you earn. It is important that you discuss with the bank the ways to make the most of your savings without having to use your capital to pay off loans.”

The workshop also included a special discussion by Matale Base Hospital Pediatrician Dr. Jayantha Wijesekara on how to secure good health. The participants were given invaluable health tips and advice on how to avoid diabetes, high blood pressure, high cholesterol and heart disease and about developing good health habits amongst children.

A session on grooming and personality was also carried out by Operations, Account Services and Credit Administration Assistant Vice President Ganga Wanigaratne.

NDB remains dedicated to bringing its customers one step closer to accomplishing their lifelong ambitions and uplifting their standards of living through the range of services that are accessible through its growing branch network. Further details on NDB’s many products can be obtained from its 24-hour Call Centre, by calling 011 2 448 888 or by visiting NDB Bank’s website www.ndbbank.com.