Nations Trust Bank takes 365 Day Banking to Trincomalee

Nations Trust Bank added an important milestone and reiterated its commitment towards expansion with the opening of the 53rd branch in Trincomalee, which is its sixth branch in the north eastern territory.

Such expansion also supports the country’s development by moving to locations outside the Western Province. The branch opening took place amongst several distinguished invitees including the bank’s Brand Ambassador Kumar Sangakkara, who addressed the gathering.

The town of Trincomalee, the gateway to some of the finest beaches in the eastern coast of Sri Lanka and a location which is of strategic importance to the country can now experience a new dimension in financial services with 365 Day Banking coupled with extended banking hours now made available with the entry of Nations Trust Bank to the people of Trincomalee.

Located at 96, Main Street, Trincomalee, the new branch is based on their proprietary design concept offering the ultimate in banking standards with greater convenience and simplicity in banking.

Nations Trust Bank, in operation for over 12 years, has grown steadily in strength and stability. The bank closed the first half with a post tax profit of Rs. 893 m, surpassing the comparative period of last year by 21%. Core-earnings posted good growth over 2011 with revenue increasing at a higher rate of 13%. The bank continued to progress well in diversifying its portfolio and earnings base while optimising returns in a controlled growth environment.

The people of Trincomalee will now experience a range of customized financial products to suit their individual as well as business requirements. The ongoing Nations Saver account promotion across the branch network offers an array of electrical household appliances to savers which could be won at every branch each quarter.

This promotion will now be extended to customers in Trincomalee who may participate by maintaining a minimum balance of Rs. 5,000 for three months in their savings account. Each additional Rs. 5,000 saved in the account will add multiple chances to the quarterly draws which will be held at every branch.

Nations Trust Bank offers Personal Investment Plans and Kidz Investment Plans with guaranteed fixed monthly interest rates which enables customers planning for the future to set aside savings on a monthly basis. The suite of segmented product offerings includes the Private Banking and Inner Circle Membership for individual customers as well as the Platinum and Gold Membership for the Business community.

Nations Trust Bank is also focused on providing a wide range of products to Small and Medium Entrepreneurs (SMEs) which includes working capital finance, long term financing cash management services, trade services for importers/exporters, guarantee facilities, leasing and factoring solutions.

All this is packaged in its Business Banking proposition where it offers the Platinum and Gold membership providing a special set of benefits, including a lucrative Rewards Points scheme. The roll out of Nations Business Centres in a number of key locations serves as a one-stop-shop for Business customers where all their financial needs are taken care of under one roof.

Commenting at the branch opening, Deputy CEO Renuka Fernando stated: “The opening of our 53rd branch is evidence of the thrust we are making in expanding our network to reach out to a larger population in this country and offer diverse banking experiences in these localities. I am confident that through our expansion we will be able to further tailor make our financial propositions to suit varied customer needs.”

Nations Trust Bank PLC is one of the fastest growing banks in Sri Lanka today. Its market positioning of being the benchmark of customer convenience is ably supported by a host of financial products and services to a wide customer segment. The bank now operates 53 branches, seven Personal Banking Centres and is the sole issuer and acquirer for American Express cards in Sri Lanka.