Janashakthi Insurance PLC recently tied up with eight major Sri Lankan banks in a far reaching gesture to give its thousands of life policy holders across the country greater flexibility when paying their monthly premiums.
Payments can now be made at branches of the Bank of Ceylon, Commercial Bank, Hatton National Bank, HSBC, National Savings Bank, People’s Bank, Sampath Bank and Union Bank all over the country.
Apart from these major banks, customers also have the option of paying their premiums through the Janashakthi branch network which exceeds more than 100 branches. This totals the islandwide payment points to more than 1800, thus making Janashakthi the first ever insurance company to offers its customer base the highest number of payment points to date.
Head of Marketing at Janashakthi Insurance PCL Paddy Weerasekera said: “Insurance is not confined to those living in the major towns only. We touch the lives of over a million people across the geographical divide and share with them the multiple benefits of insurance. Offering them the maximum number of payments points is thus a logical move. Needless to say we’re delighted to be the first ever insurance company to offer its customer base the highest number of payment points to date in our pursuit of excellence.”
Giving customers even more flexibility is the facility of paying online through the Janashakthi website using credit cards, credit card payments through the branch network, through bank standing orders, credit card standing orders as well as through salary deductions.
Creating a paradigm of excellence necessitates pursuing new initiatives and opportunities, and building on core competencies, which Janashakthi embraces by pushing boundaries to new heights and raising standards each year. This striving for excellence has reaped rich results.
It has firmly positioned Janashakthi as a company which creates and markets some of Sri Lanka’s most recognised and innovative brands within a value system that goes beyond mere business objectives to embrace transparency, trustworthiness, dynamism and dependability, which are the very essence of the Janashakthi brand.
Last year Janashakthi Insurance clinched dual honours for two consecutive years at the glittering 19th World Brand Excellence Awards. It was bestowed with the prestigious “Award for Banking and Financial Services” and the “Award for Overall Brand Leadership” which was a total endorsement of its endeavours in brand building and brand management efforts.
Clinching triple honours at the glittering SLIM Awards 2010, Janashakthi became Sri Lanka’s only insurance company to win the highest number of awards in the service category at this event. Adding yet another to its haul was a Silver Award in the Insurance Category for the third consecutive year at the National Business Excellence Awards 2010.
With its growing array of local and global awards, Janashakthi continued to create value for customers. It created yet another revolution in Sri Lanka’s insurance industry with the launch of the country’s first-ever 24-hour vehicle breakdown policy. This much acclaimed industry first – ‘Full Option Vehicle Emergency Policy’ is operative 24 hours a day and 365 days of the year.
Its ‘Janashakthi Life Unlimited’ policy goes on record as being the only life insurance policy in Sri Lanka or perhaps in the world, which gives customers a lifetime hospitalization cover even after the policy matured, thus challenging the world and norms of life insurance. Janashakthi Golden Bond was an investment lead policy which gave customers unmatched returns when compared with similar Life Investment products available in the market.