Janashakthi Insurance’s new Negombo branch heralds fresh identity migration strategy

Janashakthi Insurance PLC relocated its branch in Negombo to enable better customer convenience and superior service. The new office is located at 229, St. Joseph’s Street, Negombo.

The new branch was declared open by Municipal Commissioner of Negombo Mallika Fernando along with Managing Director of Janashakthi Prakash Schaffter, the chief guests at the event, which was also attended by the senior management of Janashakthi as well as a number of sales staff and key customers.

Janashakthi has been in operation in Negombo since the year 2000 and has a strong customer base in the area which has steadily increased throughout the years. The new branch is refurbished with a new look that is modern and more spacious allowing better service facilities to customers who visit the branch.

“Janashakthi caters to all segments of society that is the reason our network is spread wide across the island. Our focus is continuous improvement and to offer the best for our customers in terms of services and facilities. We are not new to this city but we hope to upgrade not only the look and feel of the location but also the service levels with integrated solutions,” said Prakash Schaffter.

With this new addition Janashakthi has consolidated its branch network to 107 within the country. The new branch is computer linked with head office as are all Janashakthi branches, whereby offering customers the flexibility to access information and carryout transactions for their policies without a hassle.

“The branch identity is attempting to signal the beginning of a new look and feel that will epitomise the core brand personality of simplicity, warmth, friendliness, and authenticity. We want our customers and staff to feel at home, we want to retain an essentially local feel which is also difficult in the typical clinically modern functional office space. We are attempting this without escalating costs which is the challenge. We have created a small indoor garden with potted troughs which is the nearest we can get to a central courtyard that is an iconic local architectural feature. We have even taken trouble with the ergonomics of the chairs to make sure staff and customers are comfortable. We have studied the processes and functions within the office and let the simple layout work around these needs,” said Shehara De Silva, GM – Sales and Marketing at Janashakthi.

“We see the branch as a key touch point and we see our retail space must begin to speak to customers visually representing the ongoing proposition of trusted protection. We hope it will represent the true face of the company that markets some of the most innovative and customer friendly insurance products in the country such as Life Unlimited, the only financial plan in the world to provide customers with life time medical protection and lifelong natural and accidental death insurance,” added Schaffter.

Janashakthi Insurance has served the nation for 18 years, and continues to be one of the leaders in Sri Lanka’s insurance sector. The company offers life and general insurance products and services in Sri Lanka, and provides life, health, vehicle, household, travel, and retirement insurance to individuals. For corporate customers and SMEs, Janashakthi also offers fire, marine, motor, engineering, employee protection, and other related insurance in addition to other miscellaneous insurance policies such as burglary, public liability, professional indemnity, product liability, fidelity guarantee, and cash in transit insurance.

Janashakthi is Sri Lanka’s third biggest insurer and one of the country’s most stable and profitable companies with a total income of Rs. 7.27 billion and total GWP of Rs. 7.13 billion for the year ending 2011 – its best-ever performance to date.

Janashakthi continues on an upward trajectory having recently joined the ranks of the most transparent companies in the country at the association of Chartered Certified Accountants Sustainability Reporting Awards. The company has a strong track record of claims payments that now tops Rs. 20 billion.

Spending over 30 million per annum on human capital, it aspires to be the best at everything it does. As part of its pledge to offer the fairest and greatest value in risk mitigation to its customers it has an exceptional track record of market delivery and pro-people-market innovation, prioritising profit with a purpose and a deep commitment to contributing to society by touching lives with everything it does.