Janashakthi Insurance reaffirmed its commitment to the nation by endeavouring to increase awareness on life insurance across the country. This was part of the Life Insurance Awareness Month campaign launched by the Insurance Association of Sri Lanka (IASL) and the Insurance Board of Sri Lanka (IBSL). Held from 1 to 30 September, the campaign aimed to reach one million people under the theme Get Life Live Life.
Janashakthi’s insurance advisors kicked off the campaign with town stormings in Ratnapura and Maharagama, educating the public on the benefits of life insurance. Drawing in bystanders with a live band and entertainers, they held interactive sessions on life insurance as a savings instrument that would offer them greater financial stability in the future, especially during their retirement years. They also apprised them of other insurance policies, such as child and education plans and healthcare protections.
“Only 12.6% of Sri Lankans are covered by a life insurance policy and even fewer have a comprehensive life policy. The unpredictability of life means that those families without an insurance policy risk financial hardships should a loved one get injured or fall ill. Thus we see this campaign as an important initiative to improve on those numbers and create a long term positive impact on the nation. Our mission is to bring hope and prosperity to all. And we view this initiative as helping us fulfil that mission. By educating people on the benefits and importance of a life insurance policy, we are giving them the tools to tame risk and stave off future financial hardships,” said Janashakthi Insurance PLC General Manager – Life (Sales and Operations) Hashra Weerawardena.
“We got together with other leading insurance companies in the country. Our teams spread the message of insurance and its importance to the general public across different locations in Ratnapura and Maharagama. Engaging with the public at this level allowed us to not only raise awareness but also do away with any misunderstandings they may have had about life insurance,” added Weerawardena.
Janashakthi Insurance was founded in 1994 and soon rose to become an innovator in the industry and a household name. A pioneer in motor, non-motor and life insurance services the company has made its mark on the nation and is viewed today as a forward-looking and progressive insurance provider.