HNB Assurance brand recognised at 4th CMO Asia Awards in Singapore
Monday, 5 August 2013 00:00
HNB Assurance was honoured with the prestigious award for brand excellence at the fourth CMO Asia Awards for Excellence in Branding and Marketing, held recently at Pan Pacific Hotel in Singapore. The award ceremony heralded various marketing efforts and was hosted by the World Brand Congress.
HNB Assurance being amongst the winners of iconic brands around the Asia Pacific region is an outstanding achievement to the brand proposition and was judged by an independent jury comprising senior and accomplished professionals from marketing, branding, and advertising.
The CMO (Chief Marketing Officer) Council is the only global network of executives specifically dedicated for high-level of knowledge exchange, through leadership and personal relationships built amongst the senior corporate of marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council Regional chapters and advisory boards are active in America, Europe, Asia-Pacific, Middle East, India and Africa. HNB Assurance General Manager of Marketing and Distribution Lalith Fernando stated: “Our strategic marketing initiatives have enabled us to take the brand to greater heights and this award further establishes the strength of our brand. Having transformed into a fully-fledged insurance company, it has evolved to become one of Sri Lanka’s most innovative insurance solutions providers.”
Commenting on the company’s achievement, HNB Assurance Head of Marketing Dilshan Perera stated: “This is our second international award in marketing and branding. Our marketing strategy had always been committed to create a superior brand building and enhancement of recollecting the consumer’s mind on the importance of insurance. Our marketing team at HNB Assurance is thrilled by this recognition and of our achievement, which reinforces our pursuit of innovative strategic marketing initiatives.”
HNB Assurance PLC is one of the fastest growing insurance companies in Sri Lanka with a network of 51 branches. HNB Assurance has also been awarded “A(lka)”as its insurer financial strength rating and national long term rating by Fitch Ratings Lanka Ltd.
HNBA is rated within the Top 100 Brands and Top 100 companies in Sri Lanka by LMD and recently won an international award for brand excellence during World Brand Congress and won five main awards for its 2012 Annual Report at the award ceremonies organised by the Institute of Chartered Accountants of Sri Lanka, ACCA Sri Lanka (Association of the Chartered Certified Accountants) and SAFA (South Asian Federation of Accountants).