Tuesday, 16 July 2013 01:03
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DFCC Bank and DFCC Vardhana Bank won Gold for their respective annual reports at the Vision Awards 2012 organised by the League of American Communications Professionals (LACP) in Florida USA. The banks’ annual reports for 2012/13 secured the positions in their respective competition classes from amongst 6000 entries, comprising submissions from over two dozen countries and 800 entities around the world.
The DFCC Bank’s annual report based on the theme ‘Developmental by Design’ emphasised DFCC’s development banking role which is likened to spices that add flavour to a wide menu of universal banking products and services under one roof. The opening page noted “Imagine banking without a developmental flavour” much like food without spice. The DFCC Vardhana Bank annual report based on the theme “Seamless Service” signified by the traditional ‘Liyawela’ discusses Vardhana Bank’s emphasis on the service factor. The two annual reports were produced by Smart Media Ltd. and Copyline Ltd. respectively.
LACP was established in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession, whilst also recognising those who demonstrate exemplary communications capabilities. Of the many competitions organized by LACP, The Vision Awards is an Annual Report Competition which draws a large number of submissions representing a broad range of industries and organisational sizes. The 2012 awards drew more than 6,000 submissions and award results were based on the judging of submissions within peer-level competition classes. Each submission is put into a competition class which is established to create a fair playing field, determined according to factors such as company size, annual revenue and other important factors included in the entry form. DFCC Bank ranks as one of the country’s top banks with sustained profits and consistent growth. Set up by an act of Parliament in 1955, the bank has pioneered many innovations in Sri Lanka’s financial sector, and has been the financier of trail blazing Lankan entrepreneurs. Today the DFCC Group’s total asset base is Rs. 151 billion. DFCC Bank and its almost wholly owned retail banking subsidiary Vardhana Bank together, functions as an effectively integrated entity in the financial services sector offering the full range of business and personal banking services seamlessly through a unified distribution channel.
