Ceylinco Insurance emerge ‘People’s Choice’ for unprecedented 8th consecutive year
Thursday, 6 March 2014 00:34
Ceylinco Insurance, yet again, reaffirmed its position as the undisputed leader in the insurance industry in Sri Lanka, by winning the ‘People’s Insurance Brand of the Year’, award at the People’s Awards 2014 for an unprecedented 8th consecutive year. The accolade, awarded by the Sri Lanka Institute of Marketing (SLIM), in association with Nielsen Lanka Ltd., recognise and honour brands that are closest to the hearts and minds of the Sri Lankan public.
Since its inception eight years ago, in 2006, the concept of the People’s Award is unique, in that the Sri Lankan people are the primary and only source of deciding who the winners are across brands, organisations and personalities. The 8th consecutive win for Ceylinco, having not missed a beat since the commencement of the POP Award, as it is popularly called, confirms its position at the very zenith, as the most preferred insurer, in the island.
Stringent research criteria, followed over a period of six months, from September 2013 to February 2014, interviewing over 2,700 consumers aged between 18 to 50 years. The random sample of people was taken from all nine provinces island-wide, making it one of the largest research projects in the country. Therefore, the results arrived at reflect the actual opinions of Sri Lankans from across communities, regions and social strata.
During 2013, Ceylinco Insurance recorded a premium income of Rs. 22.7 billion, to which the General Division contributed Rs. 11.6 billion, with the Life Division contributing Rs. 11.1 billion. “Winning the People’s Award is not only the highest recognition in terms of corporate success, but it is also a measurement of the regard we are held in, in the public eye, and how intrinsically linked we are to the Sri Lankan people. It is truly an honour that we must jointly accept, along with our customers and all Sri Lankans. Our customer need led innovations have continually fuelled our success, simultaneously fulfilling the requirements of the Sri Lankan populace. And our unmatched insurance solutions are delivered through our unsurpassed branch network, which spans the entire island, bringing us, inherently closer to our customers, which subsequently ensures our continuing success story,” Ceylinco Insurance - General Managing Director/Chief Executive Officer Ajith Gunawardena said.
“Ceylinco Life had sustained a decade of market leadership in the life insurance sector at the end of 2013. This can only be achieved through the trust of hundreds of thousands of policyholders who have chosen Ceylinco Life as their life insurance partner. Ours is a long term partnership built on a foundation of ethics, professionalism and commitment to the protection of our policyholders and their loved ones. It is no surprise therefore that we are the Peoples Insurance Brand of the Year once again,” said Ceylinco Life Managing Director/Chief Executive Officer R. Renganathan.
Ceylinco Insurance, over the last two and a half decades, pioneered many innovations, shifting the insurance industry at large to a new paradigm, setting and redefining the benchmarks for service and products, ultimately benefiting the Sri Lankan people. Ceylinco Insurance, during the year 2013 alone, paid Rs. 10.5 billion, as claims and benefits. The unprecedented amount of money provided in lieu of claim settlement and benefits reflect the company’s continuing commitment to ensuring timely claim settlement to all customers.
Considering the Sri Lankan insurance industry, Ceylinco Insurance has always maintained an undisputed and unsurpassed reputation for settling all claims On The Spot.