CDB launches innovative savings campaign

Wednesday, 18 June 2014 00:00 -     - {{hitsCtrl.values.hits}}

Citizens Development Business Finance PLC (CDB), among the nation’s leading financial service providers, recently unveiled its latest innovative savings campaign. Headlined by the popular local cinematic actor Kamal Addaraarachchi, this introduces a new savings account which combines several attractive features of conventional savings into one. The new CDB savings account offers an unconditional 7.5% interest and SLIPS facility, as well as the use of a CDB branded debit card to withdraw cash from a leading network of ATMs across the island. Standing orders, personal loans and leasing facilities are also offered. Moreover, there are no conditions applied on withdrawals from this new savings account. “We are committed to continuously offer innovative solutions to help our customers direct their savings in a unique way. We believe we are adding value to their savings experience and responding to growing demand as a leading financial institution in offering pioneering products which include a range of attractive features and benefits,” commented Malcolm Weerasuriya, CMO of CDB. “We are in the process of providing a bundle of saving benefits through one unique account, which suits today’s customer requirements,” he further added. In keeping with CDB’s vision to strongly support the changing needs of their clients, the Institution is keen to encourage and develop a saving culture in the country. As part of CDB’s domestic savings drive, key locations in the city have been selected where display and distribution of promotional materials are taking place. A mobile savings is also in operation countrywide to encourage more Sri Lankans to save. “The key focus of this Savings Account is to encourage customers to save with an attractive value-addition and is in line with CDB’s philosophy. Our latest initiative underlines CDB’s commitment to offer innovative products and services in a bid to help our customers grow with us,” Weerasuriya added.