CDB champions a pioneering two-decade presence

Thursday, 15 October 2015 00:00 - - {{hitsCtrl.values.hits}}

Felicitates loyal customers through series of events

Managing Director/CEO Mahesh Nanayakkara addressing customers at Water’s Edge, Battaramulla

A complimentary gift being presented to longstanding customer by Damith Thennakoon, Executive Director/ CFO at a customer felicitation event held at the CDB corporate office rooftop

It has been a journey of milestones, achievements and pioneering initiatives. For Citizens Development Business Finance Plc (CDB), established in 1995, its journey of 20 years has seen formidable and memorable milestones, whether in positioning itself as a leading player in the financial services industry in the country or in its impressive network of 60 branches ably supported by touch-point technology, ensuring the company’s accessibility countrywide.

“We were a small player in this burgeoning industry 20 years ago, but having conceptualised and formulated a blueprint, building on our strengths and focusing on the future of identified opportunities, we have risen the ranks to maintain a formidable presence among the top NBFIs in Sri Lanka,” stated Managing Director/ CEO Mahesh Nanayakkara, addressing a gathering of loyal clientele at a celebratory customer felicitation program held at CDB’s newly launched corporate head office recently.

This state-of-the-art corporate head office which augments CDB’s corporate image even further as a catalyst in the company’s positioning strategy, echoes its new progressive business and branding strategy.

Felicitation of longstanding customers in conjunction with CDB’s 20th anniversary celebrations included a series of receptions in major cities covering CDB’s branch network. Valuable complimentary gifts were presented to loyal customers who have had longstanding partnerships with CDB for many years.

CDB’s journey of two decades denotes its passion and commitment to align and realise CDB’s vision which is centered on the cornerstones of entrepreneurship, innovation and elevation of stakeholder lifestyles.

A continuously evolving business model adopted by CDB strongly complements this journey where financial inclusion with access to finance aimed at the base of the pyramid markets, being a net lender to the rural economy and urban funding-rural lending remaining at the heart of this well-crafted integrated strategy.

CDB firmly believes that its reputation as a respected responsible corporate citizen is its most precious asset. It remains very ingrained with the two pillars of building the CDB brand on its people and its customers.

Acknowledged as an entirely people-driven company built on human emotions, human passion and human spirit, which CDB categorises as its EPS, CDB has, during its two-decade-long journey, forged longstanding relationships with its stakeholders, rewarding them for their loyalty and commitment.