BOC launches digital revolution with Smartgen

As a part of the digital banking transformation process which aims to provide utmost convenience and speed to its customers, BOC launched BOC Smartgen – the next generation’s savings account. 

BOC Smartgen has been carefully designed keeping in mind that today customers value time and convenience over all else. From the moment of opening the account just within 10 minutes, BOC Smartgen ensures that customers get all other services done in a matter of a few minutes.  With this product customers are given the freedom to do banking anytime, anywhere with the ease of transacting seamlessly through the online banking facility which comes absolutely free. Customers can also walk into any BOC branch for transactions as the customer’s photograph and signature is captured digitally at the time of account opening that adds more safety to the account.

BOC Smartgen is the country’s fastest savings account which is fully activated instantly. It provides an instantly activated debit card free of charge. Keeping customers in touch with the account the free SMS alert service which is linked to the account enables him/her to monitor each and every transaction including debit card transactions on the spot and the customer will also receive an e-statement every month end to reconcile and manage their financial commitments and savings giving them peace of mind.

This no-passbook account that can be fully operated digitally not only fits with your new age lifestyle but also makes you become a true eco-friend who promotes eco-friendly living in every possible manner. Then you can also embrace the feel good factor of striving to support others that work to live and produce eco-friendly and sustainable communities. 

Now you can also get a glimpse of the experience you can obtain from Smartgen through the bank’s official Facebook page ‘Bank of Ceylon – SmartGen’. The Bank of Ceylon also invites you to Like and Share this page with your friends allowing them to experience this life changing facility that will give an extra boost to live a wholesome life. 

“We launched the initial Smartgen campaign on Facebook in December 2015 for the target segment and we have been able to gather over 25,000 Facebook fans and over 100,000 views just within a month since its launch in mid December 2015 and still counting. At the same time we observe that the first round of quiz we had very recently on our Facebook page has sparked quite a sensation among local Facebook users and we will notifying winners and distribute gifts for them accordingly. I also invite those who may have missed this opportunity to stay tuned for our next round of quiz which will come very soon,” stated General Manager D.M. Gunasekara.

The bank transformed some selected branches recently. These branches posses several unique features that offer customers comfort of state-of-the-art digital banking. The fully functional digital lobby ‘SMART ZONE’ was set up to ensure all seven days with banking services around the clock. It consists of ATMs, cash and cheque deposit machines and internet banking kiosks.  Also customers could access their Smartgen accounts at 1,000 customer touch points island-wide.  

BOC is the leading bank in the country and always introduces novel banking concepts to customers. During the 76 years of service as Bankers to the Nation, Bank of Ceylon has been the pioneer in introducing technologically driven products to the country. Customers could open or convert their existing accounts under 14 Plus, 18 Plus, normal savings, Kantha Ranginum and even Senior Citizen’s to Smartgen along with benefits they previously enjoyed.

The Bank of Ceylon was named as the Strongest Bank in the country for the year 2015 by the prestigious ‘The Asian Banker’ and it earned global recognition as one of the top 1000 banks in the world, (Country rank No.1) as listed by ‘The Banker Magazine’ (UK) respectively in 2012, 2013, 2014 and 2015. The Bank of Ceylon won the overall Gold Award at the NBEA Awards Ceremony 2015 with five other ‘Winner’ awards. The bank claimed its award as the only Sri Lankan brand recognized as one of Asia’s Best Brands in 2013 by the Chief Marketing Officer’s Council (CMO Council) based in Mumbai, India. 

Brand Finance Lanka ranked Bank of Ceylon as the country’s No. 1 brand for the last seven consecutive years. The Bank has passed exceptional milestones in recent years such as becoming the first to gain over Rs. 1.0 trillion assets. BOC has over 1,000 customer touch points covering all parts of Sri Lanka. Focusing on the Banks achievement, Fitch Rating Lanka ranked the Bank of Ceylon at AA+(lka) which is the highest rating awarded to a local commercial bank and ICRA (lk) awarded AAA rating which is the highest credit quality rating issued by ICRA Lanka. 

Bank of Ceylon maintains international presence with branches in Chennai, Male, Seychelles and a subsidiary in London.