Tuesday, 6 August 2013 00:00
Bank of Ceylon was awarded Asia’s Best Brand Award for 2013 by the Chief Marketing Officer’s Council (CMO Council) based in Mumbai, India. Bank of Ceylon is the only Sri Lankan bank to receive the Asia’s Best Brand Award in 2013 at the fourth CMO Asia Awards for Branding and Marketing held at the Pan Pacific Hotel in Singapore on 31 July 2013.
Asia’s Best Brand Awards are judged by the Global Research Cell of the CMO Council and this award was presented to Bank of Ceylon after evaluating its ‘mind share’, which indicates a brand’s strength inside the minds of customers, ‘market share’, which shows a brand’s strength in the operating market in terms of customer’s buying behaviour, and ‘commitment share’ which indicates a brand’s strength in encouraging customers to buy that brand in the future.
Bank of Ceylon Chief Marketing Officer Indunil Liyanage accepted this award on behalf of Bank of Ceylon at a prestigious ceremony which was attended by close to 200 well-known officials in the region, including leaders and senior decision makers in the spheres of marketing and branding.
CMO Asia is represented by 35 countries across Asia, the Middle East and Australia. Other internationally renowned brands such as Malaysia Airlines, Samsung Electronics, LinkedIn, Fuji Xerox, Globe Telecom, MasterCard, Qatar Airways, Telecom Malaysia, Walmart Asia and The Jetstar Group are among Asia’s best brands.
Now, Bank of Ceylon has also entered this international league. BOC has branches in Chennai and Male, and banking operations in London. Bank of Ceylon Chairman, President’s Counsel Razik Zarook stated: “Brand Finance Lanka ranked Bank of Ceylon as the number one brand for the last five consecutive years and the bank is also ranked among the top 1,000 banks in the world above all other Sri Lankan banks by ‘The Banker’ magazine, UK in 2013.”
He added: “BOC has penetrated half of the population in the country with 10 million account holders with over 1,000 customer touch points covering all parts of the country. Bank of Ceylon is the only bank in Sri Lanka with an asset base of over Rs. 1 trillion and is the market leader in the banking and financial services sector in Sri Lanka.” Bank of Ceylon General Manager D.M. Gunasekara noted: “BOC’s strategic marketing initiatives have enabled us to take the BOC brand forward and this award further establishes the strength of our brand. Bank of Ceylon truly is the number one bank in Sri Lanka and now is among Asia’s best brands. At this juncture, I would like to thank our loyal customers, dedicated staff and all stakeholders who have supported us to elevate the BOC brand to great heights.”