Aviva launches global think tank

Wednesday, 6 October 2010 22:05 - - {{hitsCtrl.values.hits}}

Aviva, the world’s sixth largest insurance company, has announced the launch of The Future Prosperity Panel, a global think tank that will unite some of the world’s leading authorities on behaviour change, economics and policy to investigate the big picture on the major global financial issues of tomorrow.

The think tank will be run in partnership with the Economist Intelligence Unit (EIU).

The announcement is part of Aviva’s first global brand campaign, titled “You are the Big Picture,” which kicked off simultaneously in Singapore, London, Warsaw, and Paris on Monday. Delhi and Mumbai in India will follow in November. The campaign demonstrates the company’s commitment to putting customers at the heart of its business.

Broadly, the think tank will investigate shifts in savings models, examine the role that different cultures play in attitudes to saving and assess the impact of external influencers such as technology.

In parallel, it will look into public and private sector influences and evaluate the effectiveness of current policies, potential new models for financial services in emerging markets and possible disconnects between approaches and requirements. The findings of The Future Prosperity Panel will be published in a White Paper next spring .

Simon Tay, Chairman of the Singapore Institute of International Affairs, and Rama Bijapurkar, Independent Director and author, are representing Asia on the panel. Other luminaries include Alain de Botton, philosopher and author, Carl Honoré, author and financial expert, and Matthew Taylor, Chair of the Royal Society for the Encouragement of Arts.

Simon Machell, Chief Executive of Aviva Asia, said: “The rising affluence of Asian consumers has led to an increasing need to insure their growing assets. The Future Prosperity Panel is especially significant from Asia’s perspective given the calibre of people representing the region and the pace of change in Asia’s dynamic emerging markets. We are thoroughly looking forward to the insights it delivers as they will play an important role in how we develop and adapt our products and services in the future.”