Union Assurance empowers customers with self-service app ‘Clicklife’

Friday, 12 February 2021 00:00 - - {{hitsCtrl.values.hits}}

Chief Technical Officer Rumesh Modarage

Chief Marketing Officer Lucille Diaz

Union Assurance has added another facet to its digital experience with a self-service app, Clicklife, to meet the increasing demand for mobility and remote accessibility to policyholders.

The Clicklife mobile app is part of an end-to-end digital insurance solution offered by Union Assurance, and now allows consumers to manage and be updated in real-time on their policies including balances, dues, claim status and loan submission.

The Clicklife app allows customers to connect with Union Assurance anywhere, anytime, managing policies, making claims as well as premium payments conveniently, efficiently, and securely. The Clicklife app goes one step further by enabling consumers to carry out digital policy loan submissions, which previously consumed time and required tedious paperwork.

Commenting on the digital initiative of Union Assurance, Chief Technical Officer Rumesh Modarage said: “We are disrupting legacy systems to make transactions 100% transparent. Policyholders can now access real-time information on their policy at their fingertips. Call centres and agents have been the frequent touch point for customers to change, or request policy-related information such as address or contact change, claims submission, loan submission and balance statements. But now, the app will offer all these services, empowering the customer to have 100% control over their portfolio.”

Another exciting facet of the app is the inclusion of a health tracker which offers regular health tips, that double as rewards with vouchers and discount coupons for customers, redeemable instantly across a growing partner network.

“Union Assurance is leading the digital transformation of Sri Lanka’s life insurance landscape, simplifying the process of buying protection,” stated Union Assurance Chief Marketing Officer Lucille Diaz.

“Part of this digital transformation journey was to address our customer needs, and eliminate bottlenecks, paperwork and legacy systems. Claims and follow-ups were deemed by consumers to be extremely time-consuming and labour-intensive processes. Now with the launch of our Clicklife self-service app, we have created a seamless user experience eliminating delays and affording real-time updates to consumers, meeting the challenging demand of today’s rapidly evolving consumer lifestyles and current reality.”

The app affords the insured full control of their policies, with additional features such as a loyalty program, customisable dashboard for real-time policy overviews, as well as instant access to online agents 24/7.

Powered by cutting-edge mobile technology, the Clicklife App is available for download at the App Store and Google Play Store for all iOS and Android users, with the first 1,000 users to download the app standing a chance to win exciting merchandise.