Three prestigious wins for Team CDB at NASCO Awards

• Leadership in sales recognised by country’s marketing fraternity
• CDB’s intense training and leadership development rewarded

 The NASCO Awards, organised annually by the apex national marketing body of the country the Sri Lanka Institute of Marketing to recognise and reward sales leadership, saw its timely theme of ‘Prepare to Take Charge’ fittingly crown members of one of the country’s most dedicated, committed and proven sales teams. 

Citizens Development Business Finance (CDB) has always espoused team skills in marketing and sales as an integral facet to its continued success, which has now placed the company among the top seven entities in the NBFI sector, no mean feat in an intensely competitive financial services sector.  CDB was very proud to have three of its team members wear the exalted NASCO crowns as Territory Manager and Frontliners – Lalith Peiris, winning gold as Territory Manager, and Nadeeka Geethani from the Ragama Branch and Prisad Jayamal from the Mahara Branch winning bronze as Frontliners.

Chosen to be presented with these laurels after a stringent selection and evaluation process which included a half-day training program conducted by SLIM, this national event, which recognises the efforts and performance of sales personnel, is the only such event held in Sri Lanka to reward the country’s sales force. The three winners from CDB who won under the Finance category are now among an exalted roll of honour of sales personnel who are at the forefront of ‘Preparing to Take Charge’ where their performance, capability, capacity and potential have been recognised.

Winning Territory Manager Peiris, who faced an interview with the panel of judges and had to make a 10-minute presentation on the two main evaluation criteria of capacity and capability, said that being awarded the highest award as a Territory Manager is surely a reflection of not only his individual abilities but also CDB’s continuous commitment to having a winning sales team.  

“Our training and development initiatives have always been many steps ahead, designed to anticipate paradigms in sales while optimising our inherent skill and talent to meet our individual aspirations and add value to CDB’s vision.”

The two Frontliners who won bronze awards, Nadeeka Geethani and Prisad Jayamal, have now proven that they have the ability to move up their career path undertaking the imperative responsibilities that come with such roles. Having exampled past successes that showcase their progressive thought processes in pushing the sales trajectory upwards at the evaluation process, they said: “We are truly honoured to have been recognised for our efforts by the national body for marketing. This proves that the intense training and development we continue to receive at CDB are of immense value in the macro sales environment and is surely what is needed in this fast-evolving corporate sphere.”

For CDB, the NASCO wins reiterate its commitment to developing a world-class sales force which thrives on challenges, exploits opportunities, thinks beyond the norm and is on a quest for excellence.  

“We are indeed proud to have forged and nurtured a winning team that has unequivocally proven that they are the best,” says CDB MD/CEO Mahesh Nanayakkara. “Winning the prestigious NASCO awards, which herald the country’s best sales personnel, highlights that CDB truly has a team that is built on the platform of excellence and we intend growing that team to be the best there is.”

CDB is a publicly quoted leader in the Non-Banking Financial Institution Sector in Sri Lanka with an island-wide branch network that is driven by a state-of-the-art technological platform which has revolutionised the way financial transactions are performed in this country. 

This multi-award-winning corporate leader has been recognised as one of the Best Ten Corporate Citizens of Sri Lanka by the Ceylon Chamber of Commerce and as one of the Most Valuable Brands in the country by Brand Finance Sri Lanka in addition to gaining laurels for its stringent governance focus, pioneering green practices, sustainability initiatives and business processes from prestigious entities.