‘BOC’ thanks all Sri Lankans for the People’s choice – a true voice of the people who elevated Bank of Ceylon as the ‘People’s Banking Service Provider of the Year 2021’ at the SLIM Peoples Awards 2021, the prestigious event that brings out the strength and the impression a brand has created within the people. Organised by the Sri Lanka Institute of Marketing, the national body of marketers in Sri Lanka (SLIM), the event is much looked forward to by many renowned brands and brand custodians in the country.
This awards ceremony is a platform that demonstrates the strength of a brand that comes forth as a true choice of the people among all renowned brands in the country.
“The achievement is evidence that our strategic thinking and investments made to project the brand ‘BOC’ and to establish it amongst the people have been a fruitful one. I wish to take this opportunity to thank our staff for the hard work and commitment to develop ‘BOC’ brand as an accomplished brand through the true voice of the people. Furthermore, I wish to thank all Sri Lankans including our valued customers for being with us and supporting our journey towards excellence,” stated the General Manager D.P.K. Gunasekera.
The Brand ‘BOC’ has been named as the Country’s No. 1 Banking Brand for 12 consecutive years by the Brand Finance Sri Lanka. Since its inception, Bank of Ceylon’s motive has been the same –that is promoting social and economic development of the country and its people. As such the BOC brand has been strategically adapting its products and services portfolio with a good understanding of future social and economic trends that requires tailor-made banking and financial services. For ‘BOC’ as not merely the largest bank but also a state owned one, this is an endorsement of its commitment towards Government’s Socio-economic development and digitalisation program.
The Bank of Ceylon has been a trusted financial partner to clients for over 81 years and has reached extraordinary milestones such as being the first Sri Lankan bank to surpass an asset value of Rs. 2.8 trillion. This is the highest asset base owned by a single business entity in the country. Its loans and advance portfolio exceed Rs. 1.9 trillion and the deposit base exceeds Rs. 2.3 trillion. Currently the Bank of Ceylon is the only Sri Lankan bank to own ‘a trillion triplet’ in the balance sheet. Such capabilities bestow great responsibilities on the Bank of Ceylon to serve all stakeholders including its very diverse customer base from individuals to businesses and organisations from different geographic locations and economic strata.
The Bank’s approach to cater to the very dynamic banking needs of its customer base has been the key factor behind BOC brand’s 81-year-long success. With the time-tested vision as ‘Bankers to the Nation’, brand BOC has delivered the best results for its true stakeholders, citizens and the Government of Sri Lanka.