Sri Lanka Insurance shines at ‘Brand Finance Most Valuable 2021’

• Awarded the Most Loved Insurance Brand
• Awarded the most valuable General Insurance brand for 4th consecutive year

Sri Lanka Insurance has topped the ranking in many aspects in the recently-published Brand Finance report on Sri Lanka’s Most Valuable Brands 2021 edition.

Sri Lanka Insurance topped the list as The Most Loved Insurance Brand of the year and the Most Valuable General Insurance Brand of the year.

Sri Lanka Insurance is moving forward proving its prowess to be awarded these three prestigious titles for the fourth consecutive year.

Sri Lanka Insurance was established in 1962, with the aim of taking the message of protection through insurance to every corner of the nation, and to-date the company has focused on this core element of providing protection for all. The many close-to-heart projects the Company has executed right through has earned its place as a most loved financial/insurance brand.

During the year 2020 Sri Lanka Insurance has been in the forefront in aiding and supporting COVID relief initiatives. Sri Lanka Insurance donated Rs. 5 million to the COVID relief fund, 10,000 number of 200 ml sanitiser bottles to the Special Task Force carrying out necessary pandemic control measures, launched Viru Abhiman – the Rs. 1.5 million worth free life cover granted to the state sector employees in the frontline battling COVID-19 pandemic during 2020, and donated facemasks, hand sanitisers, surface disinfectants distributed among municipal councils, provincial councils and town councils and necessary government entities just before the lockdown ended giving all the assurance that their offices are risk-free places to return.

The Company also adopted easy payment schemes and concessions on premium payments to ease the customers during these trying times. Sri Lanka Insurance mandate goes beyond insurance; it is to provide protection to the people of this nation at times of catastrophe.

Sri Lanka Insurance was also ranked as the Most Valuable General Insurance Brand of the year for the fourth consecutive year. Leading the General Insurance market with a 20.3% market share, SLIC General Category recorded a staggering Rs. 20.1 billion in Gross Written premium in 2020, an unmatchable monthly claim settlement amounting to Rs. 665 million and a Rs. 7.9 billion per annum is undoubtedly Sri Lanka’s No. 1 General Insurance brand.

Sri Lanka Insurance introduced many innovative processes to ensure utmost customer convenience during this pandemic period, which includes expansion in online premium payment gateways, multiple payment methods, 0% easy payment schemes for customers, tie-up with motor repair service providers with discounts and hassle-free claim experience, simplified fast track claim and settlement processes.

Sri Lanka Insurance Motor Plus, the flagship motor insurance brand in the country redefined the motor insurance experience by introducing customised motor insurance products to cater to unique needs of customer segments in the motor insurance market.

Motor Plus Loyalty Rewards is the one and only rewards scheme attached to Motor Insurance in this country and provides attractive discounts from lifestyle stores ranging from leisure, clothing, to repair centres and motor accessories.

Sri Lanka Insurance also services the Education Ministry-initiated ‘Suraksha’ School Children Insurance covering 4.5 million student population in the country, proving the financial stability and the claim paying ability of the state giant.