Softlogic Life’s Lahiru Maduranga crowned as ‘Rookie Insurance Agency Leader of the Year’

• At Asia Trusted Life Agents and Advisors Awards 2020

Lahiru Maduranga, a Regional Manager at Sri Lanka’s fastest-growing life insurer Softlogic Life, won the coveted ‘Rookie Insurance Agency Leader of the Year’ at the Fifth Asia Trusted Life Agents and

Softlogic Life Regional  Manager Lahiru Maduranga

Advisers Awards 2020, organised by the Asian Insurance Review Magazine. Lahiru’s inspiring role as a young agency leader and a productive advisor has helped him to be recognised with this prestigious recognition, edging out over 250 participants from 12 countries across Asia. 

Asia Trusted Life Agents and Advisors Awards is the region’s most prestigious Awards platform recognising the best in financial advisory through an independently-audited judging process. The program is organised by Asia Insurance Review and Asia Advisors Network with LIMRA as a co-organiser, and strong industry support from leading insurance associations and organisations. The awards are highly sought-after achievements of excellence, that has established top credentials in the highly competitive Asian insurance sphere.

The Rookie Insurance Agency Leader of the Year is awarded to an Advisor with an outstanding performance track record, expert knowledge, placing the interests of clients first and service to the industry. This year, 62 finalists from 11 markets were selected by an eminent judging panel made up of 30 members comprising CEOs, senior executives and industry leaders.

A Team Leader with Softlogic Life since 2017, Lahiru heads a sales team of over 50 members. He led his team to collectively stamp an Annualized New Business Premium (ANBP) of Rs. 98.6 million for 2019 which is incidentally the highest team ANBP in the company and the industry despite the challenging economic climate during that year. Lahiru’s repertoire includes multiple top recognitions at Softlogic Life’s annual awards gala. 

He is the recipient of the LIMRA Management Award and was recognised at the National Forum for Life Insurance Advisors. Lahiru is also an active MDRT member, having attained the MDRT Life Membership in 2019 which requires to win the MDRT recognition for 10 times, and was acknowledged for the fourth successive time as a Court of the Table (COT). 

“It is extremely vital to invest heavily in the professional development and holistic wellbeing of employees as much as it is important to compensate for and recognise their achievements at work. I’m proud to say that Lahiru’s recognition at an international level is a clear reflection of how knowledgeable, driven and disciplined the workforce is at the core of service excellence. It also undoubtedly reflects the deep commitment and dedication that he and the entire team at Softlogic Life have put in over the years, pushing bravely through the numerous unforeseen economic challenges in 2019 and especially through these testing times,” commented Softlogic Life Executive Director Chula Hettiarachchi.

Commenting on his achievement, Lahiru Maduranga said, “It is indeed an honour to be recognised at such a critical, international awards platform, especially during the present period. At Softlogic Life, we are constantly encouraged to push the bar forward towards surpassing worldclass standards in delivering service excellence to our growing customer base. Now more than ever, it is vital that we as a team, dedicate ourselves fully to provide best in class services to all our customers as we help each other and work through these difficult times together.”

Softlogic Life was the fastest Life Insurer to cross the Rs. 12.5 billion mark in Gross Written Premiums (GWP) and has the highest number of MDRT members in just two years since starting to recognise and groom sales advisors for the coveted MDRT membership. This significant growth demonstrates not only the calibre, professionalism and commitment of Softlogic Life’s sales team but also the dedication and keenness of Softlogic Life in driving excellence in their workforce and therefore, their services. 

Softlogic Life’s strong company culture is founded upon an ethos of innovation, equal opportunity, performance-driven mindset and most importantly customer focus, as well as the belief that people are a company’s greatest asset and is central to long-term business success. Softlogic Life constantly endeavours to attract, develop and retain the best talent in the industry, through stringent policies and guidelines for talent management, recruitment, selection, remuneration, training and skills development, and employee equity.