Saturday Dec 14, 2024
Saturday Dec 14, 2024
Friday, 2 August 2019 00:00 - - {{hitsCtrl.values.hits}}
SDB Bank emerged victorious with three outstanding awards at the recently concluded Asian Banking and Finance Awards 2019 held at the Shangri-La Singapore.
The event, annually organised by the Asian Banking and Finance Magazine, is among the largest and most significant of its kind, with entrants competing in three distinct financial categories, namely Wholesale Banking, Retail Banking and Corporate and Investment Banking. At the 8th edition of Asia Banking and Finance Awards, over 100 banks from 37 countries were recognized for their exceptional performance in these three categories.
SDB Bank's outstanding performance with three momentous accolades came under the Retail Banking Category. The awards included the ‘Financial Inclusion Initiative of the Year,’ ‘Advertising Campaign of the Year’ and ‘Rural/Cooperative Bank of the Year; awards.
‘Financial Inclusion Initiative of the Year’ award was granted to SDB Bank for the ‘SDB Uththamavi’ venture which set out to empower thousands of Sri Lankan women in rural communities by improving the quality of their lives, enhancing their skills and giving them a pathway to self-sufficiency through their own resourcefulness.
The bank was recognised with the ‘Rural/ Co-Operative Bank of the Year’ award for their continued excellent performance in the sector as showcased by the 'Samupa Saviya' and 'Cooperative Top Saver' initiatives.
The prestigious ‘Advertising Campaign of the Year’ award was granted to SDB Bank for its BTL campaign titled ‘Millionapathy Warama’ to promote the ‘Ayojana’ initiative, aimed to inculcate the habit of saving and investment especially among the lower socio-economic tiers of the country.
SDB Bank is a licensed specialised bank regulated by the Central Bank of Sri Lanka and listed on the Main Board of Colombo Stock Exchange with a Fitch rating of BB+ (Stable), which offers a wide range of financial services for a cliental of all walks of life.
