People’s Bank exhibits digital banking power at ‘Kedella Art of Living 2019’

People’s Bank was able to bring several attendees of the ‘Kedella Art of Living 2019’ exhibition, which successfully concluded at the BMICH recently, closer to their dream of owning a house by offering them the option of low-interest housing loans. 

The event - which is the most exclusive housing exhibition of the year, focusing on home designs and construction, interior designs and housing loans - featured over 200 stalls and drew a large crowd of prospective and existing homeowners. 

Requiring minimum paperwork, the housing loans offered by People’s Bank attracted many inquiries. At the end of the three-day exhibition, People’s Bank had collected a considerable number of loan applications which will be quickly processed. One of the most popular stalls at Kedella was People’s Bank’s state-of-the-art People’s Digital Stall, which attracted throngs of visitors.

Exhibiting its pioneering achievements in digital banking, the People’s Digital Stall enabled existing and prospective customers to experience the benefits and convenience of digital banking and how it enhances the overall banking experience. 

People’s Bank’s Digital Stall comprised a fully-fledged digital branch, complete with a Self-Banking Unit which includes a CDM, ATM and kiosk. The bank’s newly-released YES commercial was displayed prominently on a huge LED screen at the digital stall to attract those from the younger generation. 

People’s Bank allowed visitors to its stall to open real-time, online accounts and encouraged them to experience the popular ‘People’s Wave Mobile App’, which offers an exclusive digitalised banking experience and enables ‘Anytime, Anywhere Banking’. 

People’s Wave has emerged as one of the most popular financial services applications in the country, demonstrating the bank’s ability to understand its customers’ expectations. As a measure of its success, several new customers opened digital accounts at the venue throughout the three days, while many existing People’s Bank customers were inspired to embark on digital banking. 

The bank offers the highest security and privacy of data, with email and SMS notifications for all transactions. The bank’s Mobile Cash service also generated much interest, particularly over the speed with which people could access cash once their photograph was verified. 

Customers who signed up for digital banking were issued debit cards on the spot while also being encouraged to apply for People’s Bank credit cards at the venue, which offer the lowest interest rate and fee structure, making it the preferred credit card in the country. 

Offering a totally paperless experience, People’s Bank also provides e-statements as opposed to passbooks in order to be more environmentally responsible and to enable people to easily refer to them on any mobile device. 

The bank’s staff were on hand at Kedella to demonstrate how customers could conduct financial transactions such as fund transfers and loan repayments online, without having to visit its bank branches. People’s Bank’s digital banking also empowers customers to send money up to Rs. 10,000 to people who do not have accounts with the bank, via the Self-Banking Unit kiosk. At the venue, customers were excited to try out the CDM first-hand to experience its speed, ease-of-use and efficiency. 

People’s Bank’s digital account opening – which is a paperless, seamless, digitally integrated system – has seen rapid adoption. The bank has become synonymous with exciting new digital products and services as it continues to expand its digital footprint across the country. 

As a state-owned bank, People’s Bank has been at the vanguard of facilitating digital-financial services penetration into the hinterland of the country and has recorded unmatched levels of success in supporting the nation’s evolution into a digital society.