NDB enhances its privilege banking offering focused on exclusivity

Wednesday, 27 October 2021 00:00 - - {{hitsCtrl.values.hits}}

Senior Vice President Personal Banking and Customer Experience Sanjaya Perera

Assistant Vice President Head of Privilege Banking Gihan Punchihewa

National Development Bank PLC has enhanced privilege banking to provide diverse and personalised products and financial services to elite clientele.

“The bank’s goal is to deliver the best suited financial solutions and excellence in customer service backed by superior technology and innovation,” said NDB Senior Vice President Personal Banking and Customer Experience Sanjaya Perera, adding “The bank’s new brand positioning ‘The Future is Banking on Us’ will continue to redefine the service we provide for the convenience of our customers.”

Today, the bank is further expanding its reach by refashioning the Privilege Banking offering to create a specific and unique space for its valued clients. The enhanced offering will provide exclusive financial services to NDB Privilege customers who require specialised services and individual attention especially in this dynamic and challenging environment.

Speaking on the latest updates to NDB Privilege Banking, Assistant Vice President Head of Privilege Banking Gihan Punchihewa said: “These offerings have been structured in a specific and detail-oriented manner for portfolio management and lifestyle needs. We aim to extend our services leagues beyond the standard industry offering for our Privilege clientele to be on par with international standards, with the introduction of our exclusive Privilege Select plus tier.”

Accordingly, the revamped Privilege arm of NDB will provide unparalleled services with the inclusion of tailor made solutions such as exclusive Concierge Services to meet global and local lifestyle requirements, Financial Advisory services as a one stop solution for all investment advice done in partnership with the bank’s group companies NDBW, NDBS and NDBIB, Enhanced lending facilities to meet complex borrowing requirements, a curated quarterly newsletter with macroeconomic, investment coverage and emerging themes in banking and finance as well as exclusive life and health benefits with international service providers.

“Our goal is to deliver the finest and most exclusive solutions together with superior technology and innovation and we will provide this with unwavering commitment to meet their financial and lifestyle needs,” added Punchihewa.

Additionally, NDB’s Privilege clientele can also enjoy Estate planning advisory, loyalty programs and Philanthropy services where the bank will help its clients to give back to the community and to fulfil their philanthropy needs.

NDB’s Privilege clients will receive priority service across the NDB Group network and will also receive exclusive benefits in the form of Family Banking and Digital Services among a wide range of additional services specifically designed for their ease and comfort.

Accordingly, NDB’s Privilege Branches situated at Dharmapala Mawatha, Kandana, Havelock road, Rajagiriya, Pelawatte, Nawam Mawatha, Mount Lavinia, Kandy, Galle, Negombo, Kalutara and Kurunegala will continue to deliver complete financial solutions through exclusive and dedicated Relationship Management. NDB Privilege also caters to a host of offshore clientele based in the United Kingdom, United States, Australia, Canada, India, Singapore and the Middle East.