NDB Privilege Banking wins Best Private Bank at Global Private Banking Innovation Awards 2020

NDB’s Privilege Banking has been felicitated as the ‘Best Private Bank in Sri Lanka’ by Singapore based ‘Global Private Banking Innovation Awards 2020’ of The Digital Banker.

NDB was adjudged the Best Private Bank of Sri Lanka along with other notable banks such as J.P. Morgan Private Bank (Singapore), Taishin Bank (Taiwan) and Mandiri (Indonesia). 

This award is a further affirmation of the industry leader position held by NDB’s Privilege Banking, the proposition dedicated to the high net worth customer segment featuring exclusive relationships and a robust portfolio of dynamic banking solutions. 

NDB Privilege Banking (NDB PRV) accounts for the largest customer base and deposit portfolio of high net worth customers in the industry. The proposition is refined with further segmented offerings of NDB Elevate for emerging high net worth individuals and NDB Privilege Select for ultra-high net worth individuals, thereby providing banking services of precision and perfection to the respective segments, unparalleled by any other institution in the industry. 

The NDB PRV product portfolio extends beyond plain-vanilla banking products and features innovative solutions, including foreign currency derivatives to ensure that the target clients’ wealth is well managed. Yet another iconic feature of NDB PRV is that it offers its customers capital market investment options as well, aptly drawing strength from the NDB Group, which is the largest financial services conglomerate in the country, combining banking and capital market services. 

The offerings are augmented with the latest of digital technology, made available via the Bank’s NEOS mobile banking app, NEOS online banking solution, integrated and interactive e-statements, SMS alerts on all banking transactions, etc.

Expressing her views, Assistant Vice President, Head of Privilege Banking and Privilege Select Banking Shera Hassen stated, “The exclusivity of the relationships we maintain with customers and the excellence in customer services with which we serve them have been the key differentiates that have propelled to be the most sought-out service provider in the industry. Our Privilege Relationship Managers are well trained on complex products, are equipped with up to date market knowledge and committed to delivering a seamless banking service to our customers in any corner of the world. NDB PRV is a well-thought out proposition, placing customer convenience and their unique requirements at the core of all what we do.” 

NDB PRV blueprint covers the entire country through a robust network of dedicated Privilege Braches and Privilege Centres established in main townships across the country, and the Bank’s network of 113 branches. Extending beyond the shores of Sri Lanka NDB PRV clients can also enjoy this service in a number of overseas countries, including the UK, the USA, Switzerland, Singapore, Australia, the UAE, etc., with these overseas touch points gradually increasing to cover more territories.   

Encouraged by external endorsements and energized by the passion to perform, NDB Privilege Banking is committed to excellence in serving its customers and leading them towards greater prosperity.

The Bank, which is the fourth largest listed commercial bank in Sri Lanka, is one of the fastest growing banks, having had a cumulative average growth rate (CAGR) in advances by 21% and in deposits by 25% in the last four years. From its inception, NDB Bank, along with the NDB Group has been a catalyst in the development of the nation, strengthening and empowering entrepreneurs, corporates and individuals from all strata of the economy.