Saturday Dec 14, 2024
Saturday Dec 14, 2024
Thursday, 24 January 2019 02:03 - - {{hitsCtrl.values.hits}}
Multi Finance PLC (MFPLC), one of Sri Lanka’s leading solutions providers in innovative financial services, has partnered with national mobile services provider Mobitel to offer its customers seamless digital transactions using the mobile financial services platform mCash.
Approved by the Central Bank of Sri Lanka, mCash is today the most secure and convenient mode of mobile financial transactions across an established and continuously growing partner network in Sri Lanka. MFPLC customers too, can enjoy the benefits of this partnership by making their finance, leasing and gold loan repayments via mCash. Additionally, mCash now becomes the only mobile platform that facilitates MFPLC’s collection of utility bill payments, insurance as well as primary donations for ‘Each One Plant One’ – the company’s nationwide eco-sustainability campaign advocating reforestation across the island.
“We are aligned with a vision to become future-ready and fast adapting, and we believe that the introduction of a secure and trusted Fintech solution will play a crucial role in our solutions in the years to come,” stated MFPLC CEO / Director Pushpike Jayasundera. “We wish to meet the demands of the dynamic lifestyles of clients by offering virtual services through digital platforms that are effective and efficient, and most importantly holds up to our legacy of trust and adaptability. We look forward to working with Mobitel and mCash to empower our customers further in future.” Drawing from a long-established heritage of over 4-decades in Sri Lanka’s financial services sector, MFPLC has rapidly adapted to global industry trends and local demands to remain in leadership position, an effort that was further strengthened in 2017 with the company’s acquisition by fast-expanding conglomerate Fairway Holdings.
Backed by the benchmarked corporate excellence and industry expertise of Fairway, MFPLC rolled out several new initiatives in 2018 – including the mCash partnership with Mobitel – with an overarching vision to revolutionise the financial services landscape in Sri Lanka. This comes on the back of an extensive nationwide rebranding campaign carried out by MFPLC that also resulted in heavy investment by the company in research into local consumer needs and requirements.
