MoneyMe by Axxella Technologies introduces digital field sales force to SL finance industry

Wednesday, 11 March 2020 00:49 -     - {{hitsCtrl.values.hits}}

Field sales forces have witnessed a transformation from physical to digital over recent years. This is particularly true within South Asia and South-East Asia where the physical presence of sales officers waiting to grab your attention on the move at a supermarket or public site has ceased. 

Banking and finance industry start-up MoneyMe, which was launched in March 2019, has already begun to make strides within the Sri Lankan financial industry with a formidable base of industry giants as clients and with more than 50,000 downloads within just 10 months of its existence. From the end customer’s point of view, all initial interactions happen online and over the phone, with a visit to the respective institution only needed at the end when paperwork is required. 

Axxella Technologies CEO Sanjaya Danansuriya, who introduced MoneyMe to Sri Lanka, said: “We are overwhelmed by the initial response. We knew that there was a massive market given Sri Lanka’s smart phone and internet penetration. We are glad that we were pioneers and shed light in this arena, with the possibility of eventually replacing the need for a field sales force altogether.”  

People’s Leasing Plc Chief Marketing Manager Vajira Ramanayake said: “It has been a fruitful partnership for People’s Leasing to have tied up with the MoneyMe digital platform. 

The MoneyMe digital platform has given us opportunities to find a new generation of people who are in need of financial assistance to grow their business, prosper and contribute to the development of the nation.”

HDFC Bank Business Development and Marketing Assistant General Manager Himali Gunathilake said: “Being at the forefront of housing development finance in Sri Lanka, we are overwhelmed with the response that the MoneyMe partnership has brought to our doorstep. Partnering MoneyMe has made the process much faster while reducing our servicing cost. These process improvements shall enable the customer to obtain a housing loan using EPF as collateral or a personal loan.” 

Axxella Technologies Chief Operating Officer Reza Shah stated: “We want to emphasise that this is only the beginning and we will eradicate the present bottlenecks within the financial industry to accelerate the industry all together. It is an open secret that the industry faces difficulties with its field sales force, and it is just a matter of time until a digital solution will replace the bottleneck as with most other things in the world.” 

The Axxella Technologies Board of Directors comprises distinguished banking and industry professionals, namely Chairman Dharma Dheerasinghe, CEO and Director Sanjaya Danansuriya, Chief Operating Officer and Director Reza Shah, Director Shahid Sangani and Director M.R. Shah.