Mintpay enters into strategic partnership with retail giant Softlogic

Tuesday, 18 October 2022 00:00 - - {{hitsCtrl.values.hits}}

Mintpay, Sri Lanka’s first Buy Now Pay Later (BNPL) service provider has been consistently breaking new ground in order to bring absolute convenience and payment flexibility to its members.

As a BNPL service, Mintpay allows consumers to enjoy interest-free payment plans that will enable them to pay for any purchase in 3 instalments, even with debit cards.

Mintpay has now successfully forged a paradigm-changing strategic partnership with Softlogic Retail a fully owned subsidiary of Softlogic Holdings PLC that has changed the retail ecosystem on the island forever.

Shoppers across the island can now purchase anything they want from the Odel.lk, mysoftlogic.lk and Softlogic Max retail outlets, using Mintpay’s Buy Now, Pay Later service.

This landmark partnership with one of the largest retail conglomerates in Sri Lanka is already changing the way B2C businesses can better engage customers online given the vast volumes of traffic that Softlogic and its stores receive on a daily basis.

With this strategic partnership, the Buy Now, Pay Later startup Mintpay is consolidating its position as the preferred payments solution partner for all leading brands in Sri Lanka. This is further evidence that there is a demand among consumers for more convenient and flexible payment options within the retail market and is a major sign of mainstream adoption of BNPL in Sri Lanka.

“We believe that Mintpay is poised for mainstream adoption and acceptance among Sri Lankan consumers. This partnership is a testament to exactly that, as we grow to become the preferred BNPL partner for the larger retail brands.” Says Mintpay Founder and CEO Kukaraj Tharmasegeram.

Shoppers around the island can now finally rejoice as these new partnerships have finally provided the much-needed purchasing freedom they have been waiting for all these years. With over 100+ new brands including ODEL, Cotton Collection, Mothercare, Mango, Aldo, Levi’s, Tommy Hilfiger and U.S.Polo etc. across 20+ categories, consumers can enjoy the luxury of being able to pay in instalments using debit cards to purchase Fashion, Jewellery, Accessories, TVs, Refrigerators, Washing Machine, Air Conditioners, Laptops, Mobile Phones, and so much more.

Speaking with the Softlogic Retail Chief Executive Officer Mohammed Rizvi had this to say: “Softlogic is immensely pleased to partner with Mintpay. With our diversified business eco system within the retail market, we have built a strong and loyal customer base by making our products accessible to all our customers. We have been offering various easy payment options including long term zero interest instalment plans. I’m sure our customers will be delighted with this short-term instalment plan too”

As the day-to-day living situation on the island shifts, there is a greater demand for trustable alternative payment methods that enable consumers a true sense of peace of mind while also allowing them to maintain their livelihoods through payment flexibility.These new partnerships are now ensuring that the retail landscape of Sri Lanka will never be the same again.