Janashakthi Life globally recognised as Best Life Insurer in Sri Lanka for 2022

Janashakthi Insurance CEO Ravi Liyanage receiving the award from Capital Finance International represented by Lord Waverley

Janashakthi Life has been globally recognised as the ‘Best Life Insurer Sri Lanka 2022’ for the first time in Janashakthi Life’s history. 

Awarded by the internationally acclaimed Capital Finance International (CFI.co) headquartered in London, this prestigious recognition identifies organisations that contribute significantly to the growth of economies and truly add value for all stakeholders. The award was presented at House of Lords in London to all award-winning global brands including Janashakthi Life. The awards are particularly coveted as they go through several rounds of rigorous judging and a detailed evaluation process leading up to an interactive case justification to the jury as the final step. This recognition is testimony to the significant contribution made by Janashakthi Life to Sri Lanka’s life insurance industry, offering innovative insurance solutions with enhanced customer experience and service excellence. 

Commenting on this achievement, Janashakthi Insurance PLC Director/CEO Ravi Liyanage said: “This recognition reaffirms our commitment to serve our policyholders by delivering superior consumer value and engagement and upkeeping our purpose. This is also a testament to our continued commitment and the ability of our Lion Force who have made an extraordinary contribution to the organisation’s growth amidst a challenging year. We have transformed life insurance in Sri Lanka through innovative solutions, and have digitised our capabilities to greatly enhance the customer experience.” 

Staying true to its corporate purpose of uplifting lives and empowering dreams, Janashakthi Life has always strived to deliver greater value to all its stakeholders in an ethical and a transparent manner. On the customer front, the insurer brings this to life through its path breaking insurance solutions and services that cater to their evolving needs at every stage of their lives. Extending this purpose to its engagement with its employees, Janashakthi Life has always sought to offer team members a highly supportive work environment that empowers them to grow and realise their dreams and aspirations.

Janashakthi Insurance PLC has stormed the TOP 10 brand rankings as one of the fastest growing Sri Lankan brands in the recent Brand Finance report on Sri Lanka’s top 100 most valuable and strongest brands. Recording an impressive brand value growth in 2022, the brand was also listed as one of the ‘TOP 10 Fastest Growing Sri Lankan Brands’ and is the only insurance brand to be listed among the TOP 10 honour roll with a rating of A+ and a Brand Strength Index (BSI) score of 569. 

The leading insurer also bagged the award for the ‘Best Strategies for Insurance Spreading’ for the year 2021 at the recently held 3rd ICC Emerging Asia Insurance Awards 2021, in recognition of its contribution to transform insurance industries of the region with industry-best solutions. Furthermore, Janashakthi Life was recognised globally as the ‘Domestic Insurer of the Year’ and Janashakthi Life Mobile App has been awarded as the ‘Mobile App of the Year’ by Insurance Asia Awards 2022. The awards ceremony was organised by Insurance Asia, a renowned publication devoted to insurance companies, investors, professionals, and policymakers and the Insurance Asia Awards are known as Asia Pacific’s most acclaimed awards programme for the most outstanding insurance firms in the region. This credential is widely regarded as one of the most prestigious recognitions in the Insurance Industry and includes a rigorous screening and selection process.

With a proven track record and the performance driven culture of the Janashakthi Lion force, the organisation has successfully produced over 100 MDRT achievers for the year 2021 on par with global standards. In recognition of its commitment to fostering a positive value driven culture while empowering its employees, Janashakthi Insurance PLC has been recognised as a Great Workplace in Sri Lanka for its exceptional and resilient workplace culture. Over a span of 27 years, Janashakthi Life PLC has continued to revolutionise the insurance industry and journeyed forward to become a force to reckon with. Its island-wide network of 75+ branches enable people from all walks of life to access its unique insurance solutions.