HNB partners IFS to issue exclusive co-branded credit cards

From left: HNB Business Development Head Supun Dias, HNB Chief Information Officer Ruwan Bakmedeniya, HNB Deputy General Manager – Retail Banking Sanjay Wijemanne, HNB Managing Director/CEO Jonathan Alles, IFS Managing Director/Vice President Sales – South East Asia Shiraz Lye, IFS Key Accounts – Sri Lanka Head Shanaz Sheriff, IFS Marketing – Middle East and South Asia Head Dilini Ratnayake and HNB Head of Cards Roshantha Jayatunge

Sri Lanka’s leading private sector bank, HNB PLC, partnered with multinational enterprise software company IFS Sri Lanka to issue cobranded Visa Credit Cards which are anchored to a slew of exclusive incentives and benefits to its clientele and staff.

The partnership which was sealed in the presence of HNB Managing Director and CEO Jonathan Alles and IFS South Asia Managing Director Shiraz Lye at HNB Towers recently offers the exclusive group of cardholders a wide range of personalised services and products across Visa merchants internationally and across HNB’s own extensive local merchant partner network.

“HNB’s partnership with IFS marks a true milestone for both our organisations. Firstly of course, we are pleased to be able to serve the needs of such a prestigious group of customers, but equally significant is the agreement that both IFS and HNB have reached to leverage this partnership to serve a greater good through collaboration on green initiatives. This is a unique model which ensures that IFS cardholders are provided with exclusive benefits that also serves the needs of society at large,” Jonathan Alles said.

HNB will issue members of the IFS top tier clientele and management Visa Infinite and Visa Signature credit cards where selected card holders will be given the opportunity to join the highly exclusive Priority Circle and Club membership – all of which provides cardholders with access to an even larger range of discounts and special  benefits.

Cobranded credit cardholders will enjoy access to exclusive travel services provided through the Visa Airport Companion and Visa Concierge platforms which are bundled with a further range of exclusive benefits and offers.

“We are excited to embark on this initiative with Hatton National Bank. This cobranded card would bring along a sense of belongingness and loyalty in addition to access to special offerings and many benefits to IFS customers, and staff in Sri Lanka. Further, the partnership is the first of its kind in the software industry,” said Shiraz Lye.

Notably, HNB’s partnership with IFS also extends into the sphere of corporate social responsibility, with a percentage of the usage on the new cobranded card being channelled towards the IFS CSR fund every month.

IFS develops and delivers enterprise software for customers around the world who manufacture and distribute goods, maintain assets, and manage service-focused operations. The industry expertise of the people and solutions, together with commitment to customers, has made it a recognised leader and the most recommended supplier in the sector. The team of 3,500 employees supports more than 10,000 customers worldwide from a network of local offices and through its growing ecosystem of partners.

Operating through 250 customer centres across the country, HNB is one of Sri Lanka’s largest and most innovative banks, having won recognition from numerous international and local institutions for its achievement of excellence in diverse fields.