HNB Assurance wins ‘Best Digital Marketing Insurance Brand – Sri Lanka 2022’ award

Wednesday, 27 July 2022 00:00 - - {{hitsCtrl.values.hits}}

CEO Lasitha Wimalaratne

Chief Marketing and Customer Experience Officer Dinesh Yogaratnam

Manager – Life Marketing, PR and Digital Media Shivanka Nawarathne

HNB Assurance PLC (HNBA), was awarded the Best Digital Marketing Brand – Insurance in Sri Lanka at GBO Awards 2022 by Global Business Outlook, UK recently.

This prestigious title was awarded following a thorough assessment of the brand’s social media and digital assets, campaigns launched across social media platforms and management of social and digital platforms of the company.

Sharing his views, CEO Lasitha Wimalaratne stated, “HNBA is delighted to be the recipient of this award. During the past couple of years HNBA has launched several bold initiatives and campaigns across its social media channels and this is a testament to the success of all those initiatives. The brand has always been focused on connecting and building relationships with our customers and key stakeholders through emerging channels, and the social and digital assets of the brand have helped us cultivate and manage meaningful relationships with our customers.

“It is no secret that social media is changing the way we communicate with each other, and digital platforms are powerful tools in today’s marketing context and HNBA has used these tools in a way which it captures and communicates the values of the brand. This achievement would not have become a reality if it were not for the efforts of our digital agency, and I’m truly thankful for the support and commitment that has always been forthcoming from them.”

Chief Marketing and Customer Experience Officer Dinesh Yogaratnam said: “In today’s ever-connected world, the various social media and digital platforms have become so interconnected and intertwined with one’s day to day life, that the thought of an existence without it becomes preposterous and incomprehensible. As an ever-increasing amount of content fronts the user, the challenge for any marketer is being relevant in a manner that captures one’s attention in order that it will induce engagement with the brand.

“At HNBA, we follow a simple yet effective approach in managing our social media platforms and that is, being simple, accurate and relevant in everything that we do and say, guided by the overarching direction of the strategic plan of the Company. This approach has helped and taken the brand a long way in the social media marketing arena and the brand will continue to assemble innovative and timely initiatives across social and digital platforms.”

Manager – Life Marketing, PR and Digital Media Shivanka Nawarathne said: “This tremendous feat is a result of a dedicated team and their unwavering commitment. The team has always remained focused and worked towards a common goal, striving to create a real difference in everything that we create and publish. Social and digital channels of the company are an integral part of its communication strategy, and the consistent management of these platforms are reflected in all its communication elements. “Today more than ever, the usage of social and digital assets of a brand are significant and important for the success of the brand and being relevant to its customers and HNBA has always been able to create a real difference across social media platforms by building a striking and unique identity, and the brand will continue to do so by identifying emerging trends and platforms.”