Building on the success of an honoured brand, HNB Assurance PLC (HNBA), debuts its cross-media brand campaign, ‘Winning Your Trust Above All’, portraying a series of visuals of one’s life’s journey. Following the brand’s legacy of trust and reliance, this campaign is a celebration of life, love, special moments and cherished achievements.
Sharing his views on the brand campaign HNBA Chief Operating Officer Prasantha Fernando stated, “This creative iteration of the company portrays the many walks and paths we take in life and how HNBA, as your trusted life insurance solutions provider, strengthens every step of your life’s journey. As a leading brand in the insurance industry, HNBA has established a strong brand name for its value-led business practices and trust gained over the years and the company is committed to stand beside you as a source of strength as you prepare to overcome the challenges of tomorrow.”.
Expressing his views, HNBA Deputy Chief Operating Officer Lasitha Wimalaratne stated, “Through strong visual storytelling, the brand aims in depicting the unique life insurance solutions it offers for each stage in life and how HNBA as a brand so close to you is there for you and your loved ones by being a pillar of protection and a friend in need. This campaign is a tribute to our life’s journey and to all the achievements and special moments in life.”
HNBA is the one of the fastest-growing insurance companies in Sri Lanka, with a network of 59 branches. HNBA is a Life Insurance company with a rating of A (lka) by Fitch Ratings Lanka for ‘National Insurer Financial Strength Rating’ and has been recently included in the S&P SL20 Index. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Ltd. (HNBGI) was created and commenced its operations in January 2015. HNBGI continues to specialise in motor, non-motor and Takaful insurance solutions and is a fully-owned subsidiary of HNB Assurance. HNBA is rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and has won international awards for Brand Excellence, Digital Marketing and HR Excellence as well as for its Annual Reports at award ceremonies organised by the Institute of Chartered Accountants of Sri Lanka and SAFA (South Asian Federation Accountants).