Fairfirst recognised as ‘Best General Insurance Brand in Sri Lanka’ by local and global awards

Tuesday, 18 May 2021 00:11 - - {{hitsCtrl.values.hits}}

Fairfirst Insurance CEO Sandeep Gopal

Fairfirst Insurance Chief Marketing Officer Sasith Bambaradeniya

Fairfirst’s recent streak of both local and global awards and recognitions is a true testament to its continuous focus on being the best rather than the biggest.

The leading insurer recently clinched the title of ‘Best General Insurance Brand in Sri Lanka’ at the ninth edition of the Global Brand Magazine Awards 2021, where it was recognised as the only Sri Lankan insurer to win alongside other global insurance brands such as AXA, Swiss Re, LIC (Life Insurance Corporation of India) and other non-insurance brands such as Google, Alibaba, DHL, Samsung and many more.

Another global recognition for Fairfirst and for the second time in Sri Lanka comes on the heels of three distinguished titles in 2021 for ‘Best Motor Insurance Claims Process (Click2Claim), ‘Best Cyber Insurance Company’ and ‘Best Employee Benefits Provider’ at the Global Banking & Finance Awards 2021. Fairfirst also achieved the distinction of being the only Insurer to bring home the ‘Merit Award’ at the CNCI Achiever Awards 2020 for Industrial Excellence.

Fairfirst has always taken an empathy-based approach to developing solutions for customer needs, combined with a design-led thinking culture that reinforces a learning mindset that encourages to #GiveItATry and learn from failures.

In doing things The Fairfirst Way, this formula has led the company towards delivering a consistent investment in a number of world-class products, processes and capabilities. Thus, proving to be a key differentiator through empathy-based innovations that have brought convenience and peace of mind to millions of Sri Lankans.

Fairfirst Insurance CEO Sandeep Gopal said: “These wins show that regardless of trying times, we will always work together to further innovate and revolutionise the insurance industry. This, in turn, will contribute to our future readiness in terms of nation building and serving insurance needs of amazing Sri Lankans, The Fairfirst Way.”

Chief Marketing Officer Sasith Bambaradeniya said: “It’s an absolute honour to be winning and achieving local and global milestones in our journey towards being the best. With an expansive and active empathy-led design and communication agenda, we will always strive to be the best rather than the biggest.”

With a passion for making complex insurance solutions simple and accessible, Fairfirst is a leading insurance company that is part of the Canadian-based Fairfax Group. Serving individuals, businesses and institutions, the company offers its out-of-the-box solutions via its team of 1,400 professionals, who work across a service centre network comprising 56 branches. Putting innovation, fun and excitement back into the insurance industry, Fairfirst is fast-becoming an industry leader that people turn to and trust.