Fairfirst bags local and international awards for insurance online concept

Sri Lanka’s rapidly-growing insurer and digital disruptor, Fairfirst Insurance Ltd., was awarded for the best Digital Marketing Campaign under the ‘Banking, Finance & Insurance’ category at the SLIM Digis 2018, organised by the Sri Lanka Institute of Marketing (SLIM). 

The awards celebrate Sri Lanka’s best digital marketing work, innovation and talent, and recognise the region’s growing influence on the global digital industry. Furthermore Fairfirst was also awarded the Best Insurance Website by WebAwards produced by the Web Marketing Association, USA. Now in its 17th year, the WebAward program is the longest running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development.

The Fairfirst Online Shop is the first end-to-end online insurance purchasing platform in Sri Lanka that has completely transformed the insurance purchase journey of people. It offers a seamless interface that eliminates intermediary transactions and enables customers to buy at their own discretion. The beauty of this platform is however, the ‘A La Carte’ motor policy. Perhaps the first of its kind in the world, unlike traditional motor insurance designed by companies, the Fairfirst Digital Shop offers customers the flexibility of designing their own motor policy according to their requirements. Fairfirst customers can choose from a menu of insurance solutions and decide what they want to go for and how much they want to pay for it.

Fairfirst Insurance Managing Director and CEO Dr. Sanjeev Jha said, “We are delighted to win this award at the SLIM Digis Awards for our Online Digital Shop, which is showing promising results within its first year of operation and it is great to have our efforts recognised by the industry. We hope to continue developing it further to offer a truly personalised and engaging experience with our customers. We have exciting plans ahead to innovate in the digital sphere and will continue to lead the industry.”

The Sri Lankan digital industry continues to add value to many brands. The SLIM Digis competition is judged under international standards by the industry’s most respected business, marketing and digital marketing professionals, and aims to celebrate outstanding work and talent within the digital sphere. Despite being a relatively young brand, Fairfirst Insurance has secured a strong foothold in the market while leading digital disruption in the industry.

Fairfirst Insurance has demonstrated a consistent drive towards innovation. The Fairfirst Online Shop has exciting plans to introduce a fresh range of insurance products from health and travel to pet insurance and other lifestyle-driven insurance covers in the coming months. As a customer-centric insurer, Fairfirst makes buying insurance simple through customisable products as well as flexible payment options while improving customer accessibility via new channels and platforms.

In the previous year, Fairfirst Insurance won the WebAward for the ‘Most Outstanding Insurance website’ from the Web Marketing Association from amongst stiff global competition.

Fairfirst Insurance is also part of the Canadian based Fairfax Group. Fairfax, through its subsidiaries, has an international insurance and reinsurance business with a global underwriting reach, longstanding relationships and a broad product range. Fairfax has a strong foothold in the growing insurance and reinsurance markets of Southeast Asia, Eastern Europe, the Middle East, and Brazil.