DirectPay celebrates 5th anniversary achieving Rs. 13.5 b in transactions

From left: Founder and CEO Kanishka Weeramunda, Co-Founder and COO Sasindu Pathiranage and CFO Madurange Ginigaddara 

DirectPay, recently celebrated 5 years of successful operation on the 1 February 2023, by reaching an impressive transaction value of Rs. 13.5 billion in just 40 months.

The Company is an innovative digital payments platform that makes it easier for businesses to conveniently and securely manage their payment processing needs. 

Founder and CEO, Kanishka Weeramunda said: “As a solution provider, DirectPay was launched because we saw that there was an opportunity in the market for a fully integrated fintech provider who can provide a one-stop-shop for merchants and customers for digital payments. We did a deep dive study into the customer’s requirements, who are mainly merchants and found that their key requirements in terms of accepting digital payments are how fast they receive the confirmation of payment, how fast they receive the settlement, as well as the best rate that can be offered. 

“Therefore, our approach was geared towards meeting these needs, and that’s how we built our product and its services. During the pandemic, we achieved further growth as lockdowns meant that digital banking options became more widely adopted and we were able to pivot quickly to this need.”

DirectPay launched in February 2018 has today positioned itself as a fintech company capable of end-to-end integration and offers a secure and convenient way of processing payments, enabling businesses to accept payments from customers located both within and outside of the country. 

Through DirectPay, businesses are able to accept payments in various currencies, making it easier for them to expand into new markets and accept payments from customers in different countries. DirectPay also offers lower transaction fees than other payment solutions, making it more cost-effective for businesses. The platform is also highly secure, with a number of fraud prevention measures in place to ensure that customers’ funds are safe. In addition, the platform is easy to use, allowing businesses to quickly and easily process payments without any technical expertise, making it easy for businesses to manage their finances and engage with customers

«Our success has been made possible not only by the solution we designed but also by the outstanding efforts of our dedicated team and our enthusiastic users. We take pride in assisting clients from diverse perspectives in building a more just and equal financial system. Our users can look forward to many future product enhancements we are working on, and we are also looking forward to welcoming potential investors and members to the DirectPay family,» Weeramunda said. 

The future looks bright for DirectPay, with the key focus for the company geared towards being a strong back-end player providing payments and settlement services for banks, insurance companies, finance companies and even for government institutions. Their overall mission is to level the financial playing field and leverage their digital platform to provide financial freedom across the market, giving people the chance to manage their money in the way that suits them best.

The initiators of the start -up having been Founder/CEO Kanishka Weeramunda, Co-founder/COO Sasindu Pathiranage, Dinesh Karunathilake and Avindi Perera. Today Kanishka Weeramunda heads the company and looks forward to driving the brand to the next level by aiming to be one of the leading payment and settlement companies and one of the biggest cross border payment processors in Asia. Their ambitious goal is to reach this milestone over the next one year, which given their past record of achievements, looks a definite possibility.