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Commercial Bank Senior Manager – Marketing Irosha Weththasingha (centre) receives the award from Express Newspapers Ceylon Head of Digital Media S. Ramesh Kumar in the presence of (from left): Commercial Bank Senior Web Designer Shyamali Amarasena and Officer – Digital Marketing Gayan Punchihewa and LK Domain Registry Manager Partnerships Niroja Jayawardane
The corporate website of the Commercial Bank of Ceylon has been recognised as the top ‘Banking and Finance’ website in the country at the BestWeb.lk 2022 competition hosted by the LK Domain Registry.
The bank won the Silver – the highest award presented in its category – at the 12th edition of the BestWeb.lk annual awards ceremony held recently at the Cinnamon Grand, Colombo. Commercial Bank was presented the same award in 2020 and won a Bronze at the 2017 BestWeb.lk competition. The Gold award was not presented in the ‘Banking and Finance’ category this year.
The relaunch of www.combank.lk last year with features such as trilingual access to content, ultra-smooth interface with interactive multimedia material, enhanced navigation, experience-customisation, smarter search options and tools, and resources that make it extra user-friendly and informative, contributed towards the bank winning this award.
Commenting on this achievement, Commercial Bank Deputy General Manager – Marketing Hasrath Munasinghe said: “Websites often provide the first impression of an organisation’s offering as well as image, and the features and navigation options on the site act like support staff and customer assistants. Commercial Bank has been acutely cognisant of the evolving digital space it inhabits and has continued to enhance customer service and access to information through technology, digital tools and its website. This latest award once again reiterates our position as a leader in technology-enabled convenience in the banking sector.”
A panel of judges comprising of ICT Industry experts including academics, professionals and business leaders judged the websites of competing entries on technological expertise, creativity, quality of design, quality and quantity of content, interactivity, community purpose, mobile compatibility, and compliance to standards. During the final phase of the competition, the public was invited to cast votes via the organiser’s official website.
While metrics such as completeness, navigation and performance were included under the Technical criteria, overall quality of website design including site architecture, navigation ease, consistency and user-friendliness, and quality of individual page design based on overall aesthetics and professionalism factored under the Design criteria.
Meanwhile, the interactivity of the websites was judged based on the quality of interaction they incite with users, and privacy and security features. Multilingual websites in Unicode standards qualified under the ‘Community Purpose’ criteria. Further, entries were awarded bonus points for features such as multilingual access, accessibility for disabled persons, use of latest technology, and social media integration, and were penalised for copyright violations. All websites registered under the .lk domain were eligible to enter the competition.
