ComBank expands its cobranded Loyalty Debit Card program with JAT Holdings

Wednesday, 19 June 2019 00:00 - - {{hitsCtrl.values.hits}}

Commercial Bank Chief Operating Officer Sanath Manatunge (centre right) and JAT Holdings CEO Nishal Ferdinando exchange the agreement. From left: JAT Holdings Internal Audit and Process Excellence Head Jude Fredrick, Digital Marketing Manager Pubudu Gokarella, Brand Manager Sakbo Kohona and Commercial Bank Marketing Deputy General Manager Hasrath Munasinghe, Card Centre Head Thusitha Suraweera and Card Centre Manager Asanka Krishan were also present

The Commercial Bank of Ceylon PLC, Sri Lanka’s market leader in Credit and Debit Card cumulative point-of-sale usage, has extended the reach of its hybrid card functionality by partnering with JAT Holdings to introduce a loyalty debit card programme for the latter’s SAYERLACK Loyalty customers.

JAT Holdings, named one of the strongest conglomerate brands in Sri Lanka, aims to reward loyal contractors, carpenters and wood workers for their patronage through the ‘ComBank-JAT SAYERLACK Loyalty Debit Card’.

Registered customers can earn loyalty points from their purchases of SAYERLACK water base wood coatings from JAT while enjoying all the benefits, offers and promotions available to Commercial Bank Debit cardholders.

The chip-enabled card with Near Field Communication (NFC) ‘tap and go’ technology is linked to the cardholders’ respective Commercial Bank savings accounts and enables them to earn loyalty points which are credited to their savings accounts each month. These points can be accessed and utilised by the cardholders via their loyalty debit cards.

“Each point earned by a cardholder is converted into a Rupee and can be utilised during point-of-sale transactions. One of our main objectives through this partnership with JAT Holdings is to promote the habit of saving as well as the use of the banking system to a segment that can benefit from a greater degree of inclusivity,” said Mr Thusitha Suraweera, Head of Commercial Bank’s Card Centre.

In addition to earning loyalty points from JAT Holdings when purchasing SAYERLACK water base wood coatings, cardholders can also earn Max Loyalty Rewards Points when using the ‘ComBank-JAT SAYERLACK Loyalty Debit Card’ at Commercial Bank partner merchant outlets.

Commercial Bank Credit and Debit Cards offer year-round promotions covering a wide variety of services. Commercial Bank was the first bank to offer loyalty rewards for both Credit and Debit Cardholders under its Max Loyalty Rewards scheme. The Bank was also a pioneer in extending promotional discount offers, which were traditionally only offered for Credit Cards to its Debit Cards.

Commercial Bank cards are the fastest growing cards in Sri Lanka. The Bank offers a variety of Credit Cards in the Classic, Gold and Platinum tiers of Visa, Mastercard and UnionPay cards, as well as Visa Signature, World Mastercard, Visa Infinite, UnionPay Asia Prestige Diamond and UnionPay Asia Prestige Platinum Cards in the premium segment. The cards are equipped with ‘Tap’ n Go’ NFC technology and are backed by a strong NFC point-of-sale network.