Ceylinco General Insurance is People’s Insurance Brand for 12th consecutive year

Ceylinco General Insurance (CGI) bestowed its heartfelt gratitude to all Sri Lankans for voting the company as the ‘People’s Insurance Brand of The Year’ at the 2018 SLIM Nielson People’s Awards for an unprecedented 12th consecutive time. Being conferred the honour of being the distinct leader in the insurance industry in Sri Lanka once again, Ceylinco Insurance has not missed a beat since the commencement of the ‘POP Award’ – as it is popularly called – confirming its position at the very zenith as the most preferred insurer. 

Winning a People’s Award is considered as the ultimate recognition of a brand’s standing as they are being recognised directly by their end consumer, reflecting their perception as a brand. The Sri Lanka Institute of Marketing (SLIM), in association with Nielsen Lanka (Pvt) Ltd. recognise and honour brands that are closest to the hearts and minds of the Sri Lankan people, based on a nationwide research. Research is conducted covering all nine provinces with over 2,700 respondents interviewed one-to-one – making it representative, unbiased and relevant.  Therefore, it is considered that the results reflect the true voice of Sri Lankans from across communities, regions and social strata. CGI Chief Executive Officer Ajith Gunawardena commenting on the achievement said: “We extend our sincere gratitude to our loyal customers and the Sri Lankan public for selecting Ceylinco General Insurance as their preferred choice. Winning the People’s Award for 12 consecutive years is truly an honour that we must jointly accept, along with our customers and all Sri Lankans. It is not only the highest recognition in terms of corporate success but also a measurement of the fact that we are close to the hearts and minds of the people of Sri Lanka and have been so for a significantly long period.” 

CGI Managing Director Patrick Alwis said: “Our customer need led innovations have continually fuelled our success, simultaneously fulfilling the requirements of the Sri Lankan populace. And our unmatched insurance solutions are delivered through our unsurpassed branch network – which spans the entire island – bringing us inherently closer to our customers, which subsequently ensures our continuing success story.”

During 2017, CGI recorded a premium income of Rs. 18 billion and paid claims of Rs. 9 billion. The unprecedented funds paid out as claim settlements and benefits reflect the company’s continuing commitment to ensuring timely claim settlements to all customers. Ceylinco Insurance has always maintained an unmatched reputation for speedy settlement of claims, most of them ‘on the spot.’  In 2017, CGI announced yet another innovative benefit for its Ceylinco VIP policy holders – the ‘Rs. One Million’ cover that reimburses medical costs incurred in the treatment of  heart disease, cancer, kidney failure, stroke and  several other serious illnesses including heart attack and open heart surgery, major organ transplants, chronic lung and liver diseases, deafness, blindness, multiple sclerosis, paralysis etc.  Introduced as an exclusive benefit for ‘Ceylinco VIP On The Spot’ policy holders, this benefit will undoubtedly ease the financial burden to a great extent in the event of an illness. 

Over the last three decades, CGI pioneered many innovations, shifting the insurance industry at large to a new paradigm, setting and redefining the benchmarks for service and products which ultimately benefit the Sri Lankan people.