Asia Asset Finance celebrates 2021 by reaching Rs. 5 b gold loan portfolio

Wednesday, 6 January 2021 00:00 - - {{hitsCtrl.values.hits}}

AAF Chief Operating Officer Roshan De Silva Gunasekera

AAF Assistant General Manager – Gold Loans Sisira Mudalige

Asia Asset Finance PLC (AAF), a subsidiary of Muthoot Finance Ltd., the largest gold financing company in India, has reached Rs. 5 billion in the gold loan portfolio, reporting a steady growth of 17%,

despite challenging market conditions.

AAF has been resilient despite the recent setbacks caused by the COVID-19 pandemic and the subsequent economic uncertainties, the Company has gained customer confidence for the superior service, innovative products and financial stability. AAF always gives priority to customer requirements when designing and marketing its gold loan product and has identified new opportunities in the market to develop the gold loan business and to ensure our product line caters to all our customers.

Gold loan financing, a traditional product which has been in existence since the inception of financial institutions, is one of the most competitive products in the industry, with a strong reputation. However, using innovative methods, and creating a more robust and transparent business platform AAF has successfully created a competitive product line for gold financing which benefits our customers and helps grow our portfolio during this challenging period.

“AAF with a legacy of 50 years is spearheading an expansion drive that will deliver exceptional returns to the valuable stakeholders in the medium to longer run. Satisfying our client requirements is our main priority. Over the years, AAF has been able to reaffirm the trust placed in its stability, enabling the company to provide a more secured and affordable Gold Loan product,” says AAF Chief Operating Officer Roshan De Silva Gunasekara.

The management of AAF is fully confident of concluding the financial year 2020/2021 with a sound financial performance.