Allianz named number one insurer in Interbrand Global Brand Rankings 2019

Tuesday, 22 October 2019 00:28 - - {{hitsCtrl.values.hits}}

Allianz has been named the number one insurer in the 2019 Interbrand Global Brand Rankings, with the Allianz brand value increasing 12% from $ 10.8 billion in 2018 to $ 12.1 billion. In the global rankings across all industries, Allianz sits in 43rd place.

Allianz Group Strategy (Marketing) Distribution Officer Serge Raffard said: “We are proud to become the number one insurance brand – a sign of our strategy and transformation in action. The headline of our strategy is Simplicity Wins. Our increased brand value reflects a more relevant, consistent, global brand, transforming to fewer, intuitive products and services and rebalancing the business to high demand and profitability areas.

“This is just the start. We continue to strive to outperform not only the industry, but top global brands in enabling our customers to move on and up. This is a key element to create the pull for our products and services. At the same time, we need the highest net promoter score to ensure our customers get the best experience.”

Allianz Head of Global Brand Management Christian Deuringer stated: “From entering the top 100 table in 2007 to becoming the number one insurance brand globally in 2019 at rank 43, it‘s exciting to reach our first milestone. But there’s more to come. We will keep building our brand, leveraging unique insights and working together with our customers to provide an even better experience, while investing in sustainable, innovative partnerships like Formula E to increase our presence and relevance in customers’ lives.”