In 2015 the Insurance Association of Sri Lanka (IASL) began a journey to gain national recognition to increase the spread of awareness about the value of insurance. With the support of the Insurance Board of Sri Lanka (IBSL), the Marketing and Sales Forum (MSF) and the IASL sought the Government’s approval to declare 1 September National Insurance Day.
Over the past two years the IASL has recognised and celebrated the month of September as, ‘Insurance Awareness Month’. Activation programs, media promotions, competitions, etc. are organised and launched throughout the entire month in order to ensure the spread of Life and General Insurance awareness throughout the island.
However, this year will see the entire industry celebrate a day officially dedicated to Insurance in Sri Lanka. 1 September will see leading members of the Insurance industry gather at the Independence Arcade in Colombo 07 for the official declaration ceremony of Sri Lanka’s first National Insurance Day. Presiding over the day’s events as Chief Guest will be IBSL Chairperson Indrani Sugathadasa. Other dignitaries present will include; the Postmaster General, D.L.P. Rohana Abeyratne, IBSL Director General Damayanthi Fernando, IASL President Deepthi Lokuarachchi and the CEOs and MDs of insurance companies in Sri Lanka.
In honour of the occasion a commemorative stamp will be launched on 1 September at the ceremony at the Independence Arcade. Prior to the event the stamp will be officially presented to President Maithripala Sirisena on 31 August.
The IASL and the MSF have organised an extensive and widespread awareness campaign throughout September, including competitions, sales promotions, media campaigns, activations and numerous other programs.
“Given the very low level of penetration in Sri Lanka, the achievement of our goal to have 1 September declared National Insurance Day, is a tremendous achievement. It is a historic event that will be forever remembered among the Insurance community of Sri Lanka as well as the general public. Thus, serving as a means of increasing the influence of the industry and the spread of Insurance awareness throughout Sri Lanka,” stated MSF Chairman Hashra Weerawardena.
“The primary responsibility of the Insurance advisor is to help people get back on their feet following some form of calamity and loss. However, this task has often proved difficult over the recent years due to the lack of awareness about the value of General and Life Insurance among the public. It is our fervent hope that by naming a day in honour of Insurance and spreading our message of awareness throughout the island, we may see a drastic improvement in the industry,” stated IASL President Deepthi Lokuarachchi.