Pure Gold Jewellers opens first store in Sri Lanka at Kandy City Centre

Tuesday, 19 March 2013 00:23 - - {{hitsCtrl.values.hits}}

Pure Gold Jewellers, the award winning international retail jewellery chain headquartered in Dubai with a presence in 10 countries, opened its sprawling new modern outlet at the Kandy City Centre. Showcasing unique designs and excellent craftsmanship, Pure Gold Jewellers displays a vast selection of exquisite jewellery in diamonds, gold, platinum, pearls, silver and coloured precious stones.

Pure Gold Jewellers offers guaranteed low prices on its fabulous range of jewellery, third party certification and unique exchange and repair policy. The brand new outlet in Kandy City Centre offers the ultimate experience in jewellery shopping and is part of Pure Gold Jewellers’ plans to invest US$ 50 million in Sri Lanka’s jewellery retail sector, followed by investment in wholesale, manufacturing and export sectors. The company will soon have four stores operational in Sri Lanka, including one at the Duty Free and has plans to set up 30 retail outlets in Sri Lanka by 2016.

The grand opening event was attended by Thusitha Wijaysena, Chairman and CEO of Kandy City Center and other VIP guests.

Speaking at the inauguration, Chris Weerasinghe, Country Head – Sri Lanka and Maldives, Pure Gold Jewellers, said: “We are excited to enter Sri Lanka’s vibrant jewellery sector. Started in 1989, Pure Gold Jewellers has perfected the art of jewellery making to cater to an international audience. Our designs symbolise the aspirations of today’s woman.

“Being an ISO certified company, we adhere to the highest standards of quality and our customer service has set the benchmark for the industry in every market we operate in. We have had an excellent response for our designs from customers here and we look forward to receiving more visitors to our store.”

The company operates more than 100 modern outlets spanning 10 countries – UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, India, Sri Lanka and Maldives.

Prasad Galhena, Chairman and CEO of Gem and Jewellery Authority, commented: “Entrance of a global brand like Pure Gold Jewellers will further strengthen Sri Lanka’s dream of becoming a regional centre in the gem and jewellery industry. This will also help further growth in the industry via backward integration. This is an opportunity for small time Sri Lankan manufactures to supply products to international chains and brands.”

Pure Gold Jewellers outlet is located on Level 2 of the Kandy City Centre (KCC). Thusitha Wijayasena, Chairman and Managing Director of Kandy City Centre, said: “We are very proud to say that Pure Gold Jewellers, a global market leader in the retail jewellery trade, excelling in the jewellery crafted from gold, diamond, pearls and many other precious stones, is opening their first jewellery store in Sri Lanka at Kandy City Centre. We focus on providing exceptional retail offerings to our customers and Pure Gold Jewellers’ presence in KCC will give shoppers a brand new jewellery shopping experience.”

Pix by Shane Senevirathne